Babcox Media Inc. has acquired Transmission Digest.
For nearly 39 years, Transmission Digest has served as a
primary resource for shops seeking the parts, services and supplies necessary to
run a successful transmission/powertrain business. Adding Transmission Digest to the Babcox Media portfolio of media properties and marketing solutions
enables Babcox Media to extend its reach further into the automotive repair
marketplace by providing the focused, extensive technical coverage necessary for
these disciplines. Based in Springfield,
Missouri, Transmission Digest was
founded in 1980 by Les & Carol Langsford of MD Publications, Inc. Current Publisher,
Bobby Mace, will continue to serve in his role, and the company will remain in Springfield. Transmission
Digest magazine is delivered to more than 18,000 shops
in the United States each month, providing a full range of information and
educational resources to shop owners and technicians serving the transmission/powertrain
aftermarket. The brand’s digital publications ePowertrain Bulletin and Transmission
Tech/Talk provide additional in-depth
educational and reference tools in both text and video format. “We are excited to welcome Transmission
Digest to the Babcox Media family. The brand
has a long-standing reputation for delivering extensive technical coverage of
diagnostic, repair and installation information, which our readers value. The
addition of this brand to our company allows us to add more depth to our
already extensive coverage of the automotive industry,” said Bill Babcox,
President of Babcox Media. “Joining Babcox Media provides
a great opportunity for Transmission Digest to bring more news,
education and content to our readers. Their comprehensive market knowledge and
wide-reaching coverage throughout the aftermarket will help us more effectively
promote and deliver our services,” said Mace. “Babcox Media has a deep history
in the industry segments they serve; I’m proud to join the team.” About Babcox Media Inc. Founded in 1920, Babcox Media (babcox.com) is a
business-to-business media and information services company serving the auto
care, tire, performance, commercial trucking, auto dealer, powersports and
enthusiast markets. Today, Babcox produces more than 100 industry-specific
print and digital properties, show dailies and event guides for leading trade
shows. In addition to webinars, video, custom content and market research, the Babcox
Media Innovation Group provides lead generation, list rental services, event
media management and strategic communication plans and campaigns on behalf of
our clients. With its vast portfolio of print and digital products and
services, Babcox Media is dedicated to developing and delivering content in
innovative formats that meet the needs of today’s readers and advertisers. About Transmission Digest
Transmission Digest, founded in 1980, serves retail
shop owners, technicians and suppliers by providing technical rebuilding and
source of supply information to the transmission/powertrain segment where repair
tasks continue to grow in complexity. The brand provides expertise in the areas
of the extensive technical knowledge relating to automatic and manual
transmission diagnostic repair and installation information as well as content
dealing with management and marketing. Transmission Digest publishes both print
and digital editions of the monthly magazine, as well as the digital
publications Transmission Tech/Talk and ePowertrain Bulletin.
