DEI Adds New VP of Sales & Marketing - Engine Builder Magazine

DEI Adds New VP of Sales & Marketing

Design Engineering, Inc. (DEI) is excited to announce the addition of Brad Bricker to its sales team. 

As the new Vice President of Sales & Marketing, Bricker will manage the inside sales team focused on DEI’s automotive aftermarket products, as well as work with automotive aftermarket representatives, outside representatives in the RV and Powersports groups, and DEI’s marketing and product development teams. 

Bricker brings nearly 30 years of sales, marketing and management experience for automotive equipment and accessory manufacturers. He has a wealth of experience in automotive sales and product development, combining a servant leader mindset with a track record of growing sales and a focus on building relationships. Bricker said he looks forward to joining DEI, with its family-centric culture and reputation for excellence. 

“The company treats their employees like family and everyone that works here genuinely cares about the welfare of the company and in providing the best products and service to their customers,” Bricker said, adding that the brand is well-liked and respected by everyone from consumers to fellow manufacturers. “The company philosophy is all about doing the right thing, being customer centric, and taking the time to have some fun along the way.” 

A native of the Columbus, Ohio, area, Bricker will return to his home state after spending the last 28 years in Boulder, Colorado. He has two sons, ages 21 and 25, and when not at work he enjoys mountain biking, hiking, vacationing on the beach and spending time with his Pitbull mix, Lolo. 

He is excited to be part of DEI and its commitment to providing innovative thermal and sound solutions for its customers. New product development is vital for automotive aftermarket companies, and DEI has made that work a priority. 

“The future at DEI is bright,” said Tom Miller of DEI. “The company remains committed to listening to the needs of our consumers and distributors so we can continue to lead the field in the development, manufacturing, and distribution of quality new products and adding Bricker to our team will continue DEI in this direction.”

You May Also Like

Liqui Moly Sponsors World’s Largest Porsche 356 Gathering

Promoted annually with the seal of Porsche AG and the Official Porsche Club, the International Porsche 356 Meeting takes place on a rotating basis in several countries.

The International Porsche 356 Meeting takes place in Portugal and brings together the owners of the first Porsche model to be produced and an exceptional guest. This weekend, Liqui Moly will be one of the visible partners of the caravan accompanying the International Porsche 356 Meeting – the largest meeting of owners of the historic model of the German dream factory.

Sick Week Wins USA Today’s Readers’ Choice for Best Motorsports Race

The week-long event held throughout Florida, plays host to over 350 street cars.

NHRA Names New South Central Division Director

Johnson will oversee NHRA member tracks in Texas, Oklahoma, New Mexico, Louisiana, Arkansas and Mississippi.

McLaren Racing’s Zak Brown to Receive IMRRC’s Cameron R. Argetsinger Award

Zak Brown, CEO of McLaren Racing, will receive the 10th annual IMRRC Cameron R. Argetsinger Award at a gala presented by Sahlen’s, NASCAR, Watkins Glen International and IMSA, on Thursday, September 12, 2024. The dinner and presentation will be held prior to the running of the NASCAR Go Bowling at The Glen event, September 11-15,

Schaeffler to Support Automotive Transmission Service Group Education

Schaeffler to provide ATSG members with ongoing education and technical resources.

Other Posts

SEMA Announces 2024 Hall of Fame Inductees

SEMA’s newest Hall of Fame members are Chris Kersting, Jack Priegel, Les Rudd, and Jon Wyly.

Schaeffler Recognized as General Motors 2023 Top Global Supplier

Schaeffler was presented its Top Supplier Award during the recent General Motors Supplier of the Year Event in Miami.

Pikes Peak Poster Art Contest Winner

The winning design was submitted by Rachel Aweida, a Colorado native who works in marketing for a commercial real estate firm.

American Powertrain Adds GearStar Automatic Transmissions

American Powertrain has now added GearStar automatic transmissions for Ford, Chevy and Mopar to its product lineup.