Roush Yates to Partner with Freescale Semiconductor
The new partnership brings together two industry leaders in automotive and motorsports. Freescale, as one of the world’s largest providers of automotive electronics, provides the processing power behind NASCAR’s 2012 Sprint Cup Series switch to fuel injection and is the official automotive semiconductor of NASCAR. Roush Yates is recognized as one of the premier engine
Competing for Diesel Dollars with OEM?Dealers
About 13 years ago we – like many members of this industry – our business was struggling because our focus was only on machine work – our sales basically imploded and we needed to change. In our internal discussions, we put this dramatic change to two things: First, efficient engine design (including things like electronic
MAHLE Clevite Launches ‘Under The Hood’ Online Community for Engine Enthusiasts
MAHLE Clevite Inc. has launched Under The Hood – an online communityspecifically designed for engine enthusiasts to share information andreceive the latest updates on MAHLE Clevite products, racinginformation, industry events, automotive news and technical data. Under The Hood features a team of characters: "Doc," "Fast Eddie" and"Suzi Speed." The team will respond to questions and
Shop Success: Good Planning Is More Fruitful Than
It’s a fair question, but it misses the point. Focusing on one secret ingredient instead of the entire recipe won’t lead to success. If I baked a cake and you asked me what was in it and the only thing I told you was sugar, you couldn’t replicate the cake. Yet, that’s the approach many
Kevin Harvick to be Spokesperson for Federal-Mogul’s Champion Brand
NASCAR Sprint Cup Series driver and Kevin Harvick Inc. (KHI) co-owner Kevin Harvick and Federal-Mogul Corp. have signed an agreement that will make Harvick the spokesperson for Federal-Mogul’s Champion brand of spark plugs and other automotive products. One of NASCAR’s most popular figures, Harvick, driver of the No. 29 Budweiser Chevrolet, has won 17 races
MAHLE Clevite Champion Technician Contest To Reward Talented Engine Tech
Through a short essay submission, a winner of MAHLE Clevite’s Champion Technician Contest will be determined and receive a VIP trip to the 2011 NASCAR Sprint Cup Series Champion’s Week in Las Vegas, Nev. “We wanted to salute the hard work and dedication of the thousands of engine technicians around the country,” said
VP Racing Fuels, Superflow Technologies Announce Strategic Partnership
SuperFlow Technologies Group has announced a multi-year agreement with VP Racing Fuels whereby SuperFlow factory technicians will test all new engine dynamometers prior to shipment exclusively with VP’s C12 racing fuel. “The partnership with VP is very exciting because although we sell very different products, our goal is the same – to produce repeatable products
Mallory Ignition Partners with Roush Yates
Mallory Ignition, a Prestolite Performance brand, and North Carolina-based Roush Yates will collaborate to offer new products and post contingency programs. "With this partnership, Mallory Ignition can extend its reach into NASCAR, drag, truck and circle track racing," said Prestolite Performance President Steve Campbell. "We are excited to see two celebrated brands work together
PERA Announces
Gary Reed from Lock-N-Stitch kicked off the "What’s New and What It Means to You" series in April with a webinar about casting repairs. Other noted speakers are to include Bill McKnight from MAHLE, Dr. Dmitri Kopeliovich from King Engine Bearings and Mark Ferner from Shell Oil. May 18 Understanding the Design and Function
How Strong Is Your Team?
Every year there is at least one team that causes a big upset during the tournament – we call them the “Cinderella” or the “Dark Horse” and of course, everyone is pulling for these underdogs. This year the field was expanded from 64 teams to 68, and the battle VCU waged to get from the
AERA Announces Engine Rebuilding, Machining Certificate Program
Rather than a test to prove understanding, AERA has chosen to offer a comprehensive online training program leading to diploma-quality certificates in Cylinder Heads and Engine Machining. Technicians who successfully earn either certificate will hold proof that they have an elevated understanding of fundamentals of machining, measuring tools, shop safety, fasteners, engine theory, engine diagnosis,
Is Equipment Leasing Catching On In The Industry?
Manufacturers and distribution groups sell their wares to automotive shop owners who need to upgrade equipment or add services. The owner typically pays cash, goes to his bank for a loan or, in some cases, leases the equipment or software. Basically, the buyer is motivated to make a capital improvement because it will make him
Lingenfelter Performance Engineering
Nathan Sheets, marketing manager for Lingenfelter Performance Engineering, explains that the company today offers engine building, engine and chassis tuning components and installation for vehicle owners; component product development; services to manufacturers, aftermarket and original equipment suppliers; prototype and preparation of product development vehicles; late product life-cycle performance improvements; durability testing; and show and media
Ohio Technical College Announces The Edelbrock Academy
Ohio Technical College (OTC), a leading automotive training school, recently announced a new partnership with Edelbrock, LLC to create the Edelbrock Academy, a program designed to give students a solid foundation in the building and tuning of American muscle cars and performance vehicles. The Edelbrock Academy at Ohio Technical College will provide students with
Marock Takes Record Win In 9th Annual Randy Dorton Hendrick Engine Builder Showdown
Out of 12 Hendrick Certified Master Technicians, Marock and Vester finished their engine build with a record breaking time of 21:19, beating the 2009 record time by a 1:38. The Randy Dorton Hendrick Engine Builder Showdown is a competition in which 12 Hendrick Certified Master Technicians team up to compete against each other to build
Heavy-Duty Diesel: Big Opportunity, Big Challenges
One of the most sought-after status symbols in America is a pickup truck with a Cummins, Duramax or Powerstroke engine. The expectation continues that diesel automotive engines will soon find their way in larger numbers to our shores. A rebounding economy should help get trucks moving again and recapture some lost maintenance dollars. First, what
AAPEX 2010 To Feature Engine Rebuild Demo Area
Anengine repower demonstration area sponsored by the Engine RepowerCouncil (ERC) and MAHLE Clevite Inc. will be a new feature at thisyear’s Automotive Aftermarket Products Expo (AAPEX). This new sectionon the show floor will feature live engine rebuilding demonstrations byHendrick Motorsports technicians, as well as information on thebenefits of repowered engines. Demonstrations will occur twice daily,
SME Announces 2011 Election Results For Int’l Directors and Member Council
All will be installed on November 13, 2010, at the SME Fall Board of Directors Meeting in Dearborn, Mich. Their terms officially begin on January 1, 2011. 2011-12 International Directors Warren R. DeVries, PhD, FSME, is dean of the College of Engineering and Information Technology at the University of Maryland, Baltimore County. Previously, DeVries was
Diesel Engine Seminars Highlight 2010 BIG R Show
The Automotive Parts Remanufacturers Association (APRA) and their co-sponsor for the event, ENGINE BUILDER magazine, are proud to offer a technical track for the diesel engine market. “Today’s engine builders continue to look for ways to expand and improve their businesses,” says Dave Wooldridge, publisher of ENGINE BUILDER magazine. “The technical seminars we are hosting
Exhibit Booths for the 2010 International BIG R Show Almost 50 Percent Sold Out
The Automotive Parts Remanufacturers Association (APRA) is reporting thatbooth sales for the upcoming 2010 International BIG R Show, to be heldat the Las Vegas Hilton Hotel Oct. 30 – Nov.1, have been very strong sofar. The 2010 International BIG R Show will be held in Las Vegas justprior to the AAPEX and SEMA Shows. This