The 2016 SEMA Show Mobile App is Now Available
SEMA Showgoers can now begin planning and creating personalized schedules for the 2016 event using the official SEMA Show mobile app available at semashow.com/app. Available for download at no cost, the SEMA Show mobile app includes a comprehensive list of 2,400 exhibiting companies, schedule of events, seminar details, celebrity listings and more.
Help this Industry – and Help Yourself, Too
As a reader of Engine Builder, you’ve no doubt become aware of the Performance Engine Builder of The Year Contest over the past four years. You’ve read stories of our winners and runners up and perhaps thought, “Heck, I could do that.” Yes. Yes, you can. And you should.
MOOG Celebrates 50 Years with New Season of ‘Problem Solver of the Race’ Awards at Daytona 500
Federal-Mogul Motorparts has announced it will continue its role as the presenting sponsor of the weekly MOOG “Problem Solver of the Race” award for the 2016 NASCAR Sprint Cup season. The new season of the award program will start with the upcoming Daytona 500.
Federal-Mogul’s #PartsMatter Auto Safety Campaign Picks Up Steam
The quality, safety and performance characteristics of automotive replacement components clearly matter to the hundreds of consumers and professional technicians who have been among the first to support the broad-reaching new #PartsMatter automotive safety campaign.
Lake Headers
Have you heard the one about the hot rodder who walks into the engine shop and asks for exhaust headers for a 1928 Hudson he wants to race on the dry lakes? Matt Legare of Gear Drive in Minneapolis, will tell you, “no joke!” He actually built a set of Lake headers for an 87-year-old Hudson that was powered by a Ford 351 Windsor V8.
TI Automotive Launches New Aftermarket Website
TI Automotive, a leading global supplier of automotive fluid systems technology, has launched a new website to showcase its high-performance, OE-quality fuel system replacement parts for the aftermarket at tiautomotive.com/aftermarket.
Web Tools: Improving Business Through the Internet and Social Media
For years, engine shops have used the Internet to try and increase business. But too often, a shop’s website wasn’t being used to it’s full potential. Today, engine professionals are using their website as a tool to increase profits by selling reman/rebuilt components from their shop online.
Prolong Super Lubricants to Unveil Custom-Designed 1955 Chevy Wagon
Staying true to the earliest days of drag racing, Prolong Super Lubricants will soon unveil a 1955 Chevy 210 four-door Wagon, styled after the classic drag support vehicles, which were fixtures at drag strips across the country in the 1960s. The slick vintage wagon was inspired by Prolong’s staunch support of the classic car, hot
Connecting With Your Customers: Firing Up Facebook for the Engine Shop
Facebook is great for exposure – it will help you grow a stronger relationship with your current customers and it will help you to reach your best prospects: your customers’ friends. However, you can’t think that by just setting up a page, people will find you, like you and buy from you. You need to put
How ‘Being Social’ Can Get More Traffic to Your Engine Shop Site
One question I get a lot when I talk to business owners about social media is “Will Facebook get me on the first page of Google?” My answer is always the same: yes and no. Let me explain why. First of all, I want to make clear that SEO/SEM (search engine optimization/search engine marketing) is
Motorist and Performance Interaction Has Moved Online. Have You?
The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. By Uwe Kleinschmidt, CEO, AutoVitals The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. If that doesn’t surprise you,
