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Federal-Mogul Motorparts Set to Launch ‘Garage Gurus’

Independent automotive repair providers throughout the U.S. will soon be able to tap into an extensive network of technical training and product support resources designed to help enhance their competitiveness in an age of increasingly complex vehicle technologies. “Garage Gurus,” a first-of-its-kind, comprehensive technical education platform from Federal-Mogul Motorparts, will debut in April.

WIX Filters Named 2014 Car Supplier of the Year By Independent Motor Trade Factors Associated

WIX Filters, a global manufacturer of filtration products, has been named 2014 Car Supplier of the Year by Independent Motor Trade Factors Associated Ltd. (IFA), one of the largest motor factor buying groups in the United Kingdom. WIX has been supplying IFA members with filters since 2013 and is the first supplier selected for the award within the first year of partnering with the organization.

Web Tools: Improving Business Through the Internet and Social Media

For years, engine shops have used the Internet to try and increase business. But too often, a shop’s website wasn’t being used to it’s full potential. Today, engine professionals are using their website as a tool to increase profits by selling reman/rebuilt components from their shop online.

The State of the PERA

When Frank Owings grew up, his generation viewed cars as a passion. It was freedom. “When we turned 16, it was a right of passage to get a car,” Owings says. “We worked on it, we fixed it and we customized it.” For most guys Frank’s age, cars are still a passion. And like a

Time in a Bottle — Reasons Behind Changing Engine Oils

When I was just a young pup in the 1960s working on lubes for Shell Research and Development, passenger car motor oils (PCMO) were much simpler and easier to understand. There were only three performance levels: motor light (ML), motor moderate (MM), and motor severe (MS). Auto manufacturers and lube oil marketers worked closely with

SEMA Announces 2014 Webinar Series

SEMA will kick off its 2014 webinar series Thursday, Jan.  9, with popular SEMA Show speaker and noted author Christine Corelli (www.christinespeaks.com), who will deliver “Twenty Ideas in 20 Minutes — Driving Business Growth and Fueling High Performance: How to Create a Sales-Service Excellence Culture.” Getting customers is one thing. Between the challenges of escalating

Motorist and Performance Interaction Has Moved Online. Have You?

The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone.   By Uwe Kleinschmidt, CEO, AutoVitals The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. If that doesn’t surprise you,

The Hybrid Shop To Showcase Hybrid Battery Pack Conditioning at SEMA Show

The Hybrid Shop is building an international dealer network to provide environmentally friendly, cost-saving solution that virtually eliminates need for battery replacement in hybrid-electric vehicles. The Hybrid Shop (THS), a growing international network of dealers committed to providing expert care for hybrid-electric vehicles (HEVs), announced that it will exhibit its new method of battery pack

The Hybrid Shop
Getting Social: Are You Linked In LinkedIn?

Discover why LinkedIn is more than just a social networking platform but a valuable business tool for your engine shop. Are confused by LinkedIn? Don’t know what it is? Do you believe it has a place in our industry? Do you feel it’s just too complicated for you to even hope to achieve anything by

Vintage Engine Goodies

There are probably a million ways to dress-up a classic show car’s engine. You can add colorful spark plug wires to any vintage motor. You can install Chevy Orange logo valve covers on any 1958-’86 slant edge small-block Chevy. You can get a universal-fit Airbox air cleaner with a blue HPR filter, for muscle cars

SEMA Hall of Fame Names Four New Members

George Barris, Eric Grant, Wade Kawasaki and Joe Schubeck will be inducted into the SEMA Hall of Fame, an honor that recognizes an elite group of individuals for raising the stature or growth or the automotive specialty-equipment industry.   Hundreds of industry professionals will gather and pay tribute to the new Hall of Fame members

HPBG: Ed Pink Racing Engines

The staff of Engine Builder and a panel of industry professionals, including presenting sponsor Driven Racing Oil have selected Ed Pink Racing Engines of Van Nuys, CA, as their choice for the inaugural “Performance Engine Builder of the Year” award – and for good reason. With a body of work going back over 50 years,

Hail to the Chiefs

With all of the talk of special interests, pork barrel spending and polarization, the political landscape across America seems hopelessly mired in rhetoric. But while it may be politics as usual in Washington, DC, on the airwaves and at both of the major party conventions, constituents of the Production Engine Remanufacturers Association (PERA) will celebrate

Time Management And Achieving Balance

Looking back at my upbringing, I recall we didn’t have as much “stuff” as my friends in school, but one thing my mom always had for us was her time and love. While Mom worked, she had many hobbies from bowling to rose gardening. As we began the process of cleaning out her house, her

Big Changes for Local Search Engine Results with New Google+ Local

If you haven’t heard, Google Places is being replaced by Google+ Local pages. This big change will affect local search results on Google, so keep on reading if you want high local search rankings. Each business has a Google Placespage that can include business contact information, hours, reviews and pictures. You can see an example

Engine Builder Shop Solutions: January 2012

Finding Better Ways to Clean Fasteners I work on all brands of American classic cars, and mostly rebuild their engines.  Most of my clients desire the preservation of original parts as much as possible, especially exposed fasteners. Here are the ways I clean and detail head, pan, front cover, valve cover, intake and exhaust manifold

Web Directory: Building an Online Presence in Your Niche Engine Market

Since the mid-1990s the Internet has had a significant impact on culture and commerce. The Internet includes what we now know as e-mail, instant messaging, video calls, and the World Wide Web with its discussion forums, blogs, socials networking, and online shopping sites.  This is the massive scope of what makes up the Internet.  

2011 Website Directory: Building an Online Presence in Your Niche Engine Market

Since the mid-1990s the Internet has had a significant impact onculture and commerce. The Internet includes what we now know as e-mail,instant messaging, video calls, and the World Wide Web with itsdiscussion forums, blogs, socials networking, and online shoppingsites.  This is the massive scope of what makes up the Internet.   In 1993 the Internet

CNH Opens Reman Distribution Center in Springfield, MO

The distribution center will support Case IH, Case Construction Equipment, New Holland Agriculture, New Holland Construction, Kobelco and Fiat Powertrain Technologies (FPT) dealerships in North America, by shipping high-priority remanufactured products directly from the Springfield plant to dealers. Since the 2009 launch of CNH Reman, a joint venture between CNH and Springfield Remanufacturing Corp. (SRC),

Heavy-Duty Diesel: Big Opportunity, Big Challenges

One of the most sought-after status symbols in America is a pickup truck with a Cummins, Duramax or Powerstroke engine. The expectation continues that diesel automotive engines will soon find their way in larger numbers to our shores. A rebounding economy should help get trucks moving again and recapture some lost maintenance dollars. First, what