You searched for marketing - Page 59 of 61 - Engine Builder Magazine
In Search Of New Markets, Mike Jeffries

Looking for new markets is one of the toughest things we do, so every time the phone rings we listen for an opportunity. Most of what we find is suspect, but over the past 12 months we have rebuilt a number of compact diesels and sold a number of rebuild kits. As a result we

Align Yourself

The crankshaft main bores are the foundation of every engine block. The alignment of the main bores is important because their position establishes the centerline of the crankshaft and how the crank aligns with the cylinders, deck surfaces and camshaft. Misalignment in the main bores can cause binding and premature main bearing wear. Misalignment occurs

Industry Events

April 18-27: New York Auto Show, New York, NY; 800-282-3336 or www.autoshowny.com. April 23-25: PERA Spring Marketing/Technical Seminars, Las Vegas, NV; 847-439-0491 or www.pera.org. April 24-26: AERA International Rebuilders Expo 2003, Las Vegas, NV; 847-541-6550 or www.aera.org. April 25-27: 2003 SEMA International Auto Salon, Los Angeles, CA; 909-396-0289 or www.sema.org. May 2-4: Carlisle Custom Compact

Nationwide Warranties

The competition faced by engine builders has never been tougher. There seems to be no end to the new car incentives that the manufacturers can dream up in order to continue the torrid pace of new car sales. This factor, along with consumer perceptions of improved OEM engine quality and performance, several years ago was

Coretalk: September 2001

Ford Plans to Revamp Parts Distribution Network Ford Motor Co. is working to restructure and expand its United States parts distribution network to deliver service and repair parts to its dealers faster and more efficiently. Over the next three years, Ford plans to increase the number of parts distribution centers from 10 to 21, creating

Little Engines, Big Money

For the rebuilding facility familiar with typical automotive or heavy-duty engines, the small displacement, four-cycle, air-cooled engine may seem insignificant. After all, these one-cylinder motors, which may produce just 5 hp, are found in lawn mowers, rototillers and kiddy go karts, for cryin’ out loud! Although the small four-cycle engines from Briggs & Stratton, Tecumseh,

Engine Balancing Traditional and Niche Market Opportunities, John Witt

Like many segments of the auto market, automotive machine shops have seen technology changes, changes in marketing/distribution channels (crate motors, for example) and the consolidation of shops. Staying competitive and profitable can be a daily challenge. The selection of services you offer and the direction in which you grow your business has never been more

Finding Your Break Even Point

Why should you care what your business’ break-even point is? What purpose does it serve to know what it is? More specifically, how do you determine which of your business costs are fixed and which are variable? What costs affect your break-even point the most? How often should this information be calculated? How do you

Jobber Rebuilt Small Parts Report

Most rebuilders will tell you that the markethas never been more competitive than it is today. Many will alsotell you that the past 12-18 months have been difficult in termsof maintaining their sales levels of rebuilt units. However, although total units sold may be downindustry wide, according to a recent survey of 1,000 jobbers acrossthe

Cleaning Equipment Maintenance

The saying, "An ounce of preventionis worth a pound of cure," definitely holds true when itcomes to the operation of cleaning equipment in rebuilding shops. According to David Zehren, product manager,stationary equipment for Georg Fischer Disa Goff, Inc., Seminole,OK, routine maintenance of cleaning equipment impacts all rebuilders,no matter how large or small. "The issue of

Engine Installation Opportunities

Much has been reported recently regarding theneed to grow the engine rebuilding and remanufacturing markets.We’re all aware of the Automotive Repower Council (ARP) whichwas recently formed to increase customer awareness on the alternativesto buying or leasing a new vehicle. And Automotive Rebuildermagazine has provided a number of features and columns dedicatedto ways to expand the

In Pursuit of Quality: Tom Vecchi, Engine Supply, Inc. incoming PERA president

Tom Vecchi, president of Engine Supply, Inc.,Phoenix, AZ, and incoming president of the Production Engine RemanufacturersAssociation (PERA) hasn’t spent his entire business life in theengine rebuilding market. However, since acquiring Engine Supplyin 1988 with his brother-in-law, Len Joy, who is chairman of theboard, he’s learned enough to know that rebuilding engines isnot an easy way

1998 Market Update – Electrical

The information provided in this article is excerpted from a presentationmade by Doug Barron, Manager of Freedom Battery Design & Application,Delphi Energy & Engine Management Systems. The presentationwas made at last year’s Independent Battery Manufacturers Association(IBMA) Convention in Chicago, IL. Barron’s comments pertain to the future requirements of automotivebatteries. However, they also address the increasing

1998 Market Update – CV Shafts

One of the biggest issues still facing rebuilders is the controversyover the pros and cons of grinding CV joints. Though many CV unitrebuilders will tell you it’s getting harder to remain competitiveunless you grind, nobody grinds unnecessarily in this tight marketbecause of the costs of machine work and labor. Craig Russell of Drive Plus, Inc.,

Machine Shop Market Profile Part II

In Part I of our annual review of the machine shop market, which appeared in our July 1998 issue, we provided average production numbers in 1997 for cylinder heads, engine blocks and crankshafts reported by machine shops. According to our survey respondents, custom engine rebuilders/machine shops averaged 18.29 gas and diesel engines rebuilt monthly during

Cleaning – Do You Know Where Your Dollars Are?

Cleaning parts in the machine shop doesn’tcome cheaply. According to Automotive Rebuilder’s Machine ShopMarket Profile about 15.2% of engine machining and rebuildingproduction work involves disassembly and cleaning. According torebuilders that we surveyed, disassembly and cleaning accountedfor the highest percentage of total rebuilding production timein the shop. So there can be significant benefits to reducingcleaning costs

Cleaning With Jet Spray Washers: Replacing Solvent Cleaning Processes With Aqueous Cleaning.

As more environmental regulations phase outmany chlorinated solvents and ozone depleting chemicals, manyautomotive machine shops and engine rebuilding operations arereplacing their solvent cleaning processes with aqueous cleaning.Some argue that while replacement chemicals have been found, theirtotal safety and part cleaning applicability has not been researchedenough. According to many rebuilders and equipment makers, developmentsin aqueous cleaning

Updating The Asian Import Engine Market: The Learning Curve For Part Identification

"The learning curve for part identificationis awesome" says Bob Gibson as he describes the difficultiesof imported engine core identification. As vice president forsales and marketing at Engine Masters, Inc., a Dallas, TX, productionengine rebuilder, Gibson knows that the demand for import enginerebuilding is growing, and that he’ll do what it takes to be apart of

Motor Service, Inc.: Brian Casey, Incoming Engine Rebuilders Association (Aera) Chairman

What do you do after graduating from WorcesterPolytechnic Institute in Worcester, MA, with a degree in managementengineering? Why, run a heavy duty machine shop and service repairbusiness, of course. Well, maybe not always. But that is the wayit has turned out for Brian Casey, incoming Engine RebuildersAssociation (AERA) chairman and one of the guiding hands

Waste Minimization: Ways To Reduce, And Even Eliminate, Hazardous Wastes From Your Cleaning Process

Managing your shop’s wastes shouldn’t be hazardous to your business.Although there is a lot involved with managing wastes from cleaningoperations including operating costs to disposal requirements,the good news for rebuilders is that there are ways to reduce,and even eliminate, hazardous wastes from your cleaning process. According to the Environmental Protection Agency (EPA), materialsand wastes of