FRAM Adds to Air Filter Product Lines - Engine Builder Magazine

FRAM Adds to Air Filter Product Lines

All of these new SKUs are available for purchase as of Jan. 22, 2021, and grow FRAM’s overall coverage by 4.7 million vehicles.

FRAM has announced it has added a total of 21 new SKUs to its filtration product lines in the United States and Canada: 11 in the FRAM Extra Guard engine air filter line, six in the FRAM Fresh Breeze cabin air filter product offering, and two new oil filters in each of the FRAM Tough Guard and FRAM Ultra Synthetic lines. All of these new SKUs are available for purchase as of Jan. 22, 2021, and are housed in boxes with FRAM graphic packaging.

The new SKUs grow FRAM’s overall coverage by 4.7 million vehicles. The expanded offering increases late-model coverage for Honda, Toyota and Lexus cars and SUVs, European imports including BMW, Audi and Volkswagen, along with select domestic vehicle makes, Jeep and Chrysler.

Additionally, the continued growth of the Tough Guard and Ultra Synthetic premium product offerings goes hand-in-hand with the increase in demand by drivers for synthetic oil changes. 

FRAM Extra Guard engine air filters have been designed to keep damaging airborne particles from entering the engine and causing increased wear and damage, with side-by-side tests against standard retail brands showing that FRAM Extra Guard engine air filters provide two times the protection in typical operating conditions.

FRAM Fresh Breeze cabin air filter is the only cabin air filter currently available that embeds Arm & Hammer baking soda into the filter media, which allows it to prevent odors from entering the vehicle while filtering out up to 98% of road dust, pollen particles, allergens and other contaminants. For more info: fram.com.

You May Also Like

LSX Oil Pump Mounting Brackets from Peterson Fluid Systems

Kits include all necessary hardware for mounting oil pumps to the engine block.

Mount Peterson’s R4 oil pump on your LSX engine with these 6061 billet machined mount blade brackets. These right side (14-3106) or left side (14-3105) mounting systems facilitate forward or rearward pump placement to align with drive pulley and integrate tensioning for belt.

Kits include all necessary hardware for mounting oil pumps to the engine block. Brackets are compatible with factory and most LSX variants. Made in the USA since 1976.

Hot Shot’s Secret Stiction Eliminator

Hot Shot’s Secret Stiction Eliminator is engineered to remove stiction, the sludge and varnish created from burnt oil, while also lubricating.

Howards Cams Track Smart Forged H-Beam Connecting Rods

Designed for serious street and sportsman race engines, these H-beam rods are forged and CNC-machined from certified 4340 high tensile steel.

Supertech Sodium-Filled Valves

These Supertech valves offer a significant reduction in valve head temperatures for today’s turbo engines.

Dart Fully Counterweighted LS Crankshaft

These eight-counterweight cranks are precision CNC-machined from premium 4340 steel billet.

Other Posts

Cobb Tuning Subaru Stage 2 Power Package

Cobb OTS maps are aimed at reliably increasing power output with the use of Cobb Stage 2 Power Packages.

Turbosmart’s New Fuel Pressure Regulator Lineup

Turbosmart regulators demonstrate leading fuel control and response via a true 1:1 ratio with superior flow and bypass capacity.

Holley Terminator X Max 7.3L Godzilla Kit

The Terminator X ensures a smooth and responsive driving experience, allowing enthusiasts to harness the immense power of their 7.3L Godzilla engine.

Holley Terminator X Ford Godzilla
Melling Chromoly Oil Pump Steel Gerotors for Ford 5.0L DOHC

These chromoly steel gerotors offer increased tensile strength and toughness. Recommended for race and power-added applications.

melling oil pump gerator