Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has announced new support for Hot Shot’s Secret field events with the addition of Matthew Steinmetz to field marketing representative and the promotion of Kaysie Keen to a newly created position, field marketing manager. Kaysie Keen previously served in a support role in the marketing department as a marketing project specialist. In her new role, she will now report to Kyle Fischer, Hot Shot’s Secret’s director of field marketing & partnerships. In this new role, Keen will manage all event assets, inventory, track and report on field sales, assist with contract negotiations, monitor and screen sponsorship applications, and coordinate all event details. She joined LSI in 2016 and has been instrumental in providing support for many of the company’s product launches, promotions, and trade shows.
