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Holley Performance Brands Expands Sales, Appoints Chet Baker SVP of Sales 

Baker is a proven leader who will help strengthen the company’s customer focus in key verticals.

Holley Names Philip Dobbs Sr. VP of Customer Experience Marketing

Dobbs to lead customer engagement, digital strategy, and brand focus across Holley’s verticals.

Formula 1 And LIQUI MOLY Extend Partnership in Multi-Year Deal

LIQUI MOLY has been an “Official Partner” in the globally popular racing series since 2019. As an Official Partner, LIQUI MOLY will continue to have physical and virtual trackside signage at select race events. Additionally, as part of the extension, LIQUI MOLY will have the opportunity to build on their growing business networking programme, by hosting

QualCast Appoints Kimberley Douglas as Business Development Manager

QualCast, LLC welcomes the appointment of Kimberley Douglas as Business Development Manager. Kimberley will help lead business growth and marketing strategies promoting QualCast’s commitment to being the best global distributor of aftermarket engine components. Kimberley will be based in Nashville, TN, as she is a native to Nashville and a Cumberland University alumnae. She brings

2023 SEMA Show to Feature Expanded Education Program

As part of SEMA’s initiative to create a more robust career- and professional-development program year-round, the 2023 SEMA Show will feature a fully customizable hands-on education program that focuses on leadership and skill development, networking, exploration of emerging trends, and industry best practices. Attendees will be able to use this year’s program to jump-start and

PerTronix Names Sarah Lassek Chief Brand Officer

PerTronix Performance Brands, a provider of aftermarket automotive products, including ignition, exhaust, and fuel systems, has appointed Sarah Lassek as the chief brand officer, according to reports.  Lassek will be responsible for marketing initiatives for all brands within the group, which includes PerTronix Ignition, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive,

AAM Group Hires Jeff Kesar as Engine Pro Marketing Specialist

After assuming operational oversight of Engine Pro, The AAM Group—the automotive aftermarket program distribution group and specialty marketing firm based in Piney Flats, Tennessee—has announced Jeff Kesar will help lead marketing and strategic planning for Engine Pro. In his role as AAM Group Marketing Specialist, Kesar will work to bring Engine Pro into the existing portfolio of

DEI Adds New VP of Sales & Marketing

Design Engineering, Inc. (DEI) is excited to announce the addition of Brad Bricker to its sales team.  As the new Vice President of Sales & Marketing, Bricker will manage the inside sales team focused on DEI’s automotive aftermarket products, as well as work with automotive aftermarket representatives, outside representatives in the RV and Powersports groups, and DEI’s

Steve Whipple Joins PRW as President and General Manager

Steve Whipple joins PRW Industries with 40 years of experience in this industry with companies such as JEGS, Edelbrock and Nitrous Oxide Systems.

Race Winning Brand Strengthens its Leadership Team

As a leading manufacturer of performance components for the powersports and automotive markets, Race Winning Brands (RWB) continues to evolve its dedicated team of performance professionals with the addition of Scott Neely as Director of Powersports Sales and the transition of existing RWB veteran, Scott Highland, to Director of Marketing. Bringing over twenty years of

VP Racing Fuels Names Kevin Temple Vice President, Branded Retail

VP Racing Fuels has announced Kevin Temple as its Vice President, Branded Retail. “The VP team prides itself in having star players leading every division,” said Alan Cerwick, VP’s President and CEO. “With over 35 years at Phillips 66, Kevin brings an incredible wealth of experience and knowledge in building, managing, operating, and merchandising for

Tyler Epp Named President of Formula 1 Crypto.com Miami Grand Prix

Tyler Epp has been named president of the Formula 1 Crypto.com Miami Grand Prix event, as announced by Tom Garfinkel.

LSI Promotes Julie Blankenship to Chemical Business Development Manager 

Lubrication Specialties Inc. is pleased to announce the promotion of Julie Blankenship to LSI Chemical Business Development Manager.

VP Racing Fuels Promote Deel and Glady to Directors

VP Racing Fuels, Inc., regarded worldwide as the leader in racing, performance fuel products, and branded retail, announced today that Andy Deel and Richard Glady have been promoted to Director of their respective divisions.  Most recently, Division Manager, Consumer Products, Andy Deel has been named Director, Consumer Products.  “Andy has demonstrated strong leadership in managing

Cliff Flannery Purchases Crandon International Raceway

Crandon International Raceway management has announced that the historic facility in Crandon, Wisconsin, and all its assets have been purchased by Cliff Flannery, the longtime track president.  Since opening in 1984, the 400-plus acre track located in the Northwoods of Wisconsin has hosted some of the largest off-road races in the sport, including June’s Forest County

Automotive Industry Veteran RJ de Vera Joins SEMA as Vice President of Marketing

SEMA, the host of the aftermarket industry’s premier products trade event, has announced RJ de Vera as its Vice President of Marketing. De Vera comes to SEMA after 12 years at 3M, a Fortune 100 company, including the last seven as Global Leader of Digital Marketing and Public Relations for the Meguiar’s Car Care brand.

Race Winning Brands Welcomes Cary Redman as Vice President of Sales

Race Winning Brands (RWB) is excited to welcome seasoned industry professional, Cary Redman, to the RWB family as Vice President of Sales – Automotive. Cary is no stranger to the automotive aftermarket with over 25-years’ experience in the performance manufacturing and retail sectors working with veteran organizations such as Holley Performance, Mr. Gasket Co. and

VP Promotes Dolan to Vice President of Marketing

VP Racing Fuels, Inc., a world leader in fuel technology and product innovation, announced the promotion of Ben Dolan to Vice President of Marketing.  “The VP team takes pride in having star players in every division and at every level,” said Alan Cerwick, VP’s President and CEO. “Since joining the VP team as Director of

Despite Pandemic, 2021 SEMA Show Still Among Largest Automotive Trade Shows

SEMA (Specialty Equipment Market Association), concluded its annual SEMA Show on Friday, Nov. 5, noting the end of the Show represented the successful conclusion of the largest North American automotive trade show since the pandemic shut everything down in 2020. “The industry was clearly excited to be back in-person at the SEMA Show, both to