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Engine Builder Magazine To Announce Performance Engine Builder of the Year

EngineBuildermagazine, the only monthly trade publication dedicated to serving thebusiness, technical and marketing needs of the professional enginebuilding industry will announce the winner of its inaugural“PerformanceEngine Builder of the Year”contest, today,Friday, December 7, at 11:30 a.m.in the National Speed Sport News Industry Center on the trade showfloor at the International Motorsports Industry Show (IMIS) inIndianapolis.

Prestolite Performance Launches A Search For The New ‘Mr. Gasket’

Prestolite Performance has announced the launch of the "Search for Mr. Gasket," the company’s first-ever contest that will give one lucky fan a one-year contract to become Mr. Gasket’s official spokesperson.    “If you spend your weekends working under the hood, we’re looking for you,” said Rob Koller, brand manager for Mr. Gasket. “We’ve found

Advertising Does Not Work, And I Can Prove It!

There was a time when I only relied on word of mouth, the yellow pages andan occasional ad in the local paper. I would throw together an ad myself andwhen the results were poor, I would convince myself it was because advertisingdid not work –when this simply was not true. In today’s world of business,

Head to Vegas with EngineQuest

If all signs point to “yes”, head over to www.enginequest.com/headtovegas and you and a friend could win the Grand Prize that includes a trip to Vegas to attend the IMCA “Duel in the Desert” at the Las Vegas Motor Speedway on November 7-10, 2012.   EngineQuest is also throwing in a pair of their awesome

Permatex Spray Nine Summer Challenge Offers Chance to Win $500 Shopping Spree

Permatex recently launched a summer promotion for its Spray Nine All Purpose Cleaner &Disinfectant. The Spray Nine Summer Challenge Sweepstakes is designed to raise awareness of Spray Nine’s capabilities and its nine different uses. The sweepstakes features a brief and informative nine-question quiz and a chance to win exciting prizes on the brand’s website and

Supplier Strategies for Web Success

“Virtual education” is one of the hottest trends out there in the educational community, thank to the ability to provide real-time communication between teachers and students. Many public schools allow students to bring smart phones, tablets and laptops to class to facilitate the transfer of information and enrich the learning experience. If you think about

Champion Racing Oil Sprints Past 25,000 Facebook ‘Likes’

Champion Racing Oil has reported that in a little more than a year since establishing a presenceon Facebook, the lubricant brand has gained more than 25,000 Facebook “Likes.”   Through its Facebook page, Champion provides the latest racing and performance market news as well as links to its distributors, race teams, trade shows, sponsorships, promotion

What You Can

To put things in perspective, .0015? isequal to 32 micron. These particles are small enough to get into that space justahead of the cam lobe and lifter contact area. Small particles can get in betweenthe roller and the axle on a roller lifter. Even worse, hard particles canscore the bore of the plunger in hydraulic

APRA Europe and FIRM Joining Forces

FIRM and APRA represent 22,000 remanufacturing employees in the European Union. Together they will boost the promotion of automotive remanufacturing. Both boards approved a mutual membership. This step is expected to lead to a fruitful and effective alliance with an initial focus on lobbying the remanufacturing industry and their ideas and matters in Brussels.??"The cooperation

EngineQuest Announces 2012 IMCA

EnqineQuest (EQ) will launch its "Head to Vegas" promotion on July 1, 2012. The grand prize winner will receive a seven day, six night trip for two to attend IMCA’s Duel in the Desert event scheduled for November 7-10 at the Las Vegas Motor Speedway.   The Grand Prize includes airfare for two to Las

King Engine Bearings Launches Facebook Page

King Engine Bearings recently launched its official Facebook page for business customers and consumers at www.facebook.com/King.Bearings. "Facebook is another way for us to get closer to our customers and fans, and obtain feedback on our products," said Limor DePetro, director of sales and marketing, King Engine Bearings. "We encourage people to visit our page to

Do You Have What it Takes to be the Performance Engine Builder of the Year?

Performance engine builders are a dedicated bunch. All they care about is winning – and sometimes they employ “creative” methods to win races. With that in mind, Engine builders of all sizes and types are eligible – and encouraged – to enter the Performance Engine Builder of the Year contest. “We are excited to be

SEMA Hall Of Fame Names Four New Members

Hundreds of industry professionals will gather and pay tribute to the new Hall of Fame members during the SEMA Installation Banquet & Gala Fundraiser, Friday, July 27, at the Sheraton Fairplex Hotel & Convention Center in Pomona, Calif. Nick Arias Jr., Nick Arias Racing Components – Arias has been finding ways to make engines work

With Today’s Customer

Although you’ll find many definitions, I believe we can all agree that in the mind of your customers, value means getting the most bang for their buck. In the auto service business, there are a number of ways we can create value for our customers in both marketing and sales. Here are some recommendations you

Edelbrock Offers Free Air-Cleaner with Carburetor Purchase

Edelbrock has announced the return of the "Big Carb Deal" consumer carburetor promotion. Consumers receive a free Edelbrock air-cleaner assembly with proof of purchase of any new Edelbrock Performer Series or Thunder Series AVS carburetor. "This promotion has proven to be very popular for us in past years. Consumers simply buy a new Edelbrock Performer

Federal-Mogul Launches Real-Time Electronic Information System

Federal-Mogul has introduced a new comprehensive electronic communication platform that allows virtually any web-enabled aftermarket customer to receive the latest news regarding the company’s products and programs and to access an extensive virtual library of technical resources and other business-critical tools. The new system, Federal-Mogul e360, is available at www.fme360.com.   "The FM e360 platform

Engine Repower Council Rebranded as Engine Rebuilders Council

The Engine Repower Council,a segment of the Automotive Aftermarket Industry Association (AAIA), has officially changed its name to the Engine Rebuilders Council (ERC). This new name reflects the more commonly recognized industry terminologyof “rebuilding” versus “repowering.” The ERC says this name change alsowill help consumers more easily find information online about the benefits of replacing

Engine Builder Shop Solutions: January 2012

Finding Better Ways to Clean Fasteners I work on all brands of American classic cars, and mostly rebuild their engines.  Most of my clients desire the preservation of original parts as much as possible, especially exposed fasteners. Here are the ways I clean and detail head, pan, front cover, valve cover, intake and exhaust manifold

S.A.M. Wins Engine Masters Challenge Street Division with Holley EFI Ford Small Block

The School of Automotive Machinists team (SAM), led by instructor Chris Bennett, brought a 435 cid small block Ford topped with Holley’s Dominator Throttle body, Holley Avenger EFI in the Street division. This basic engine combination has proven to be one to watch, and team SAM showed that it had the skill and experience to

Engine Builder Shop Solutions: November 2011

Removing Mushroomed Lifters in Vehicle A good way to remove mushroomed lifters while the engine is still in the vehicle is to use the box that the new cam came in.  You will need to pull the mushroomed lifter as high as it will go in the bore and hold it there with a small