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Performance Warehouse Association 2015-2016 Directors Announced

Performance Warehouse Association (PWA) has announced the newly elected directors to the PWA board of directors. Andy McJannett, Performance Improvements (Incumbent): Andy will be returning to serve another two year term. Andy is a strong supporter of both multi-step distribution and our industry associations. Passionately connected to this industry and it success, Andy looks forward

National Performance Warehouse Acquires Engine Rebuilders Warehouse

In its first acquisition of 2014, National Performance Warehouse (NPW) has purchased Engine Rebuilders Warehouse (ERW), one of Florida’s largest traditional and performance engine parts businesses. Engine Rebuilders Warehouse has been in business since 1980 serving machine shops, engine builders and jobbers in Florida. ERW is a specialist in marketing and selling engine related parts

Federal-Mogul Motorparts Announces Leadership Changes

Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation, has announced a series of leadership appointments to better align the company’s regional operations and strengthen its business units while supporting global growth. The appointments are effective immediately. Martin Hendricks, President, Motorparts, Europe, Middle East and Africa (EMEA) Keith Power, President, Asia Pacific Dr. Rainer Bostel, Senior Vice

June Shop Solutions

In Depth Deck Discussion I’ve found another use for a deck height bridge. When replacing seats on race cylinder heads, especially Big Block Chevys, I use a deck bridge with an indicator extension to first check where the valve was and should be. Then, when machining the seats, it’s an easy way to get all

Using Price Advertising to Target Ideal Customers

Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of

Beck/Arnley Celebrates 100 Year Anniversary 

Having reached the milestone of their 100th year in business, Beck/Arnley has marked the historic event with a variety of celebrations and materials celebrating their first century. “We are very proud that Beck/Arnley still carries on the strong business traditions established by Irving Beck in 1914,” said Sandy Norris, director of marketing. “We have adapted

2014 Performance Engine Builder of the Year Contest

Nominations for the 2014 Performance Engine Builder of the Year Award, sponsored by Speed-Pro POWERFORGED Pistons and Engine Builder magazine are now being accepted. Applications for the award can be found at the official award website, topperformanceshop.com, along with complete rules and prize descriptions. We’ll announce the winner at a special presentation during the 2014 AETC in Indianapolis,

April Engine Builder Shop Solutions

Combustion Chamber Molds When making chamber molds for a variety of purposes, including holding up the valves on the assembly bench, (as opposed to a beanbag or shop rag) common auto body filler (Bondo) works very well. It’s fast and very inexpensive. Just mix the body filler and fill chambers of an assembled head. The

Partnership Gives TWR Funny Car a Rottler Makeover

Rottler Manufacturing, a leading maker of machinery used in all facets of the performance engine-building arena, has joined Team Wilkerson Racing as a technology partner for the 2014 season. In addition, Rottler will be the featured focus on a special-edition Shelby Mustang body during the 2014 O’Reilly Auto Parts Northwest Nationals, at Pacific Raceways. The special wrap will include images of

Executive Q&A: Max Dull, MAHLE Tool & Equipment Division

Max Dull joined MAHLE Clevite, Inc. in 2013 and serves as the general manager of the company’s newly formed division to address the tool and equipment industry. Through its RTI brand, the division develops and distributes automotive maintenance equipment including air conditioning service, fluid exchange and nitrogen tire inflation systems into the repair shop equipment

Max Dull
Tips to Keep the Shop Clean from Top to Bottom

To help engine and performance shops improve cleanliness and productivity, Cintas Corporation offers 10 tips for maintaining a clean shop environment. 1. Plan daily floor maintenance. Shop floor cleanliness is increasingly important as many technicians take customers into the service area to discuss their vehicle’s condition. To keep floors in the teardown/rebuilding area clean, develop

SEMA Report Examines the Powersports Accessories Market

A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of

7 Tips On Delivering Extraordinary Service

Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their business. This can help bring new customers into your engine shop, which is certainly important, but the value of your new customers diminishes if you’re unable to keep them coming back. There will be no greater

AERA Tech & Skills Conference Hosted by Liberty Engine Parts

Time is running out to register for the AERA Tech & Skills Conference hosted by Liberty Engine Parts on Saturday, March 15, 2014 in Louisville, KY. The AERA Tech & Skills Conference hosted by Liberty Engine Parts will be held at 3865 Produce Road Suite 213-A, Louisville, KY 40218. FEES: $10 per person ($10 for each additional person from the same

Creating Lasting Customer Loyalty Before They Even Win a Race

While providing good engine rebuilding work is an ­essential component of ­customer satisfaction, perhaps even more important — when it comes to cultivating loyalty — is delivering exceptional customer service. After all, customers expect us to rebuild and engine or get more horsepower out of it. What they don’t expect is a ­convenient, easy and

PRI Trade Show Organizers Call Return to Indianapolis a ‘Spectacular Success’

Show organizers for the Performance Racing Industry (PRI) tradeshow in December said they received positive feedback from exhibitors describing the amount of business they were able to do. Organizers and attendees alike said they were pleased with the number of exhibitors and buyers during the three-day show at the Indiana Convention Center in ­Indianapolis. Tens

‘13 SEMA Show Confirms Resurgence in Automotive Specialty Equipment Industry

The 2013 SEMA Show is history and has left no doubt that the automotive specialty equipment industry is stronger than ever. While final attendance figures are being audited, organizers report that more than 126,000 credentials were issued prior to the event, with thousands more processed onsite. The numbers represented a 7% increase over the previous

How ‘Being Social’ Can Get More Traffic to Your Engine Shop Site

One question I get a lot when I talk to business owners about social media is “Will Facebook get me on the first page of Google?” My answer is always the same: yes and no. Let me explain why. First of all, I want to make clear that SEO/SEM (search engine optimization/search engine marketing) is

Time in a Bottle — Reasons Behind Changing Engine Oils

When I was just a young pup in the 1960s working on lubes for Shell Research and Development, passenger car motor oils (PCMO) were much simpler and easier to understand. There were only three performance levels: motor light (ML), motor moderate (MM), and motor severe (MS). Auto manufacturers and lube oil marketers worked closely with

SEMA Announces 2014 Webinar Series

SEMA will kick off its 2014 webinar series Thursday, Jan.  9, with popular SEMA Show speaker and noted author Christine Corelli (www.christinespeaks.com), who will deliver “Twenty Ideas in 20 Minutes — Driving Business Growth and Fueling High Performance: How to Create a Sales-Service Excellence Culture.” Getting customers is one thing. Between the challenges of escalating