Heavy-Duty Coolant Options
While the fundamental duty of engine coolants has not changed – they must transfer excess heat and offer freeze and boiling protection, plus corrosion and liner protection – modern coolants must transfer more heat than in the past, largely due to new emissions systems. When considering the energy consumed to power a heavy-duty diesel
Reputation Management: What Are Customers Saying About You?
A few years ago, social media took the world by storm. Search engines saw the opportunity to integrate ratings and reviews into local business directories. A wise move, seeing that statistics show that 78% of social networkers rate online reviews as important when making buying decisions. In today’s online environment, we are faced with an
Engine Builder Magazine Names Ed Pink Racing Engines Performance Engine Builder of the Year
Engine Builder magazine, the onlymonthly trade publication dedicated to serving the business, technical andmarketing needs of the professional engine building industry announced Ed PinkRacing Engines as the winner of its inaugural “Performance Engine Builder of the Year” contest during theInternational Motorsports Industry Show (IMIS) in Indianapolis. “Weintended The Performance Engine Builderof the Year Award to
Engine Builder Magazine To Announce Performance Engine Builder of the Year
EngineBuildermagazine, the only monthly trade publication dedicated to serving thebusiness, technical and marketing needs of the professional enginebuilding industry will announce the winner of its inaugural“PerformanceEngine Builder of the Year”contest, today,Friday, December 7, at 11:30 a.m.in the National Speed Sport News Industry Center on the trade showfloor at the International Motorsports Industry Show (IMIS) inIndianapolis.
Creating Team Spirit In Your Shop
Here are six easy steps that will not only help you create team spirit, but will help you build a more profitable, successful business at the same time. Step #1. Know your responsibilities. Teamspirit will always start with you: the business owner. As an owner, it’s your responsibility to set the goals of the company,
Can Your Customers Find You Where They Are Searching?
My goal here is to provide you with some answers and insight about new and powerful ways to generate more business, both with new customers and repeat customers. In 2011, more mobile devices were shipped than laptops or desktop computers. You might even be seeing this trend yourself with your employees, family and customers. They
How Much Is Your Shop Worth?
During the interview with Janke, we were discussing thethings that shop owners can do to get top dollar for their shops, and towardsthe end of the interview we started talking about how shop owners should goabout establishing the value of their businesses. As you can imagine, Hal saidthat there are a number of things you
Supplier Strategies for Web Success
“Virtual education” is one of the hottest trends out there in the educational community, thank to the ability to provide real-time communication between teachers and students. Many public schools allow students to bring smart phones, tablets and laptops to class to facilitate the transfer of information and enrich the learning experience. If you think about
Facebook Timeline Design: How To Make Your Page Look Nice
Well, we’re going to teach you where each feature is and how to use it, so you don’t need to waste your time trying to figure things out! ?? First of all, if you haven’t already done so, DON’T change your Business Page to Timeline design just yet. Use it in Preview Mode until you
A&A Midwest Welcomes Leonard O’Connell as New COO
After a national search, Leonard "Len" O’Connell, a veteran automotive aftermarket leader, has joined A&A Midwestas chief operating officer (COO). In this newly created position withinthe 63-year old privately held, family company, O’Connell will be basedat the A&A Midwest Chicago location. All company managers now report to O’Connell, who has taken over the day-to-day
Big Changes for Local Search Engine Results with New Google+ Local
If you haven’t heard, Google Places is being replaced by Google+ Local pages. This big change will affect local search results on Google, so keep on reading if you want high local search rankings. Each business has a Google Placespage that can include business contact information, hours, reviews and pictures. You can see an example
Diesel Motorsports: Pulling in Profits or Just Blowing Smoke?
Let’s take a look at the diesel market’s history. A dozen years ago, when the first organized event was held for diesel pickups in Muncie, IN, there were a couple of hundred trucks. And most of were lucky to hit 500 to 600 horsepower. Fast-forward to today and you will find close to 40 diesel-only
King Engine Bearings Launches Facebook Page
King Engine Bearings recently launched its official Facebook page for business customers and consumers at www.facebook.com/King.Bearings. "Facebook is another way for us to get closer to our customers and fans, and obtain feedback on our products," said Limor DePetro, director of sales and marketing, King Engine Bearings. "We encourage people to visit our page to
AERA President John Goodman Announces Retirement
After 9years at the helm, Engine Builders Association (AERA) President John Goodmanhas announced his retirement, effective July 1, 2012. “John became president of AERA in October of2003 rejoining an industry that he had briefly left to finish his Ph.D. inEngineering Management,” explained Jim Rickoff, associate editor of EngineProfessional and AERA’s marketing consultant. “At AERA, John
With Today’s Customer
Although you’ll find many definitions, I believe we can all agree that in the mind of your customers, value means getting the most bang for their buck. In the auto service business, there are a number of ways we can create value for our customers in both marketing and sales. Here are some recommendations you
Pricing Your Shop’s Services Without Adversely Affecting Customer Relationships
What I decided to do with this article is break the subject of pricing down into three components: Base pricing, price modification andmeasuring results. Base Pricing At Elite, we believe that in all cases, your prices need to be competitive. By “competitive,” I’m not suggesting that you need to charge the same price as
HRIA to Host Annual Education Day?March 22 at HRR Trade Show
Many of the industry’s best and most influential manufacturers will offer workshops on installations, new products, marketing, selling techniques and tips for running a business serving the restoration industry. With 40 seminars, this daylong event supports HRIA’s mission to offer quality educational programs benefiting all aspects of its members’ businesses. Not only does this event
Federal-Mogul Launches Real-Time Electronic Information System
Federal-Mogul has introduced a new comprehensive electronic communication platform that allows virtually any web-enabled aftermarket customer to receive the latest news regarding the company’s products and programs and to access an extensive virtual library of technical resources and other business-critical tools. The new system, Federal-Mogul e360, is available at www.fme360.com. "The FM e360 platform
Engine Builder Shop Solutions: January 2012
Finding Better Ways to Clean Fasteners I work on all brands of American classic cars, and mostly rebuild their engines. Most of my clients desire the preservation of original parts as much as possible, especially exposed fasteners. Here are the ways I clean and detail head, pan, front cover, valve cover, intake and exhaust manifold
Engine Builder Shop Solutions: November 2011
Removing Mushroomed Lifters in Vehicle A good way to remove mushroomed lifters while the engine is still in the vehicle is to use the box that the new cam came in. You will need to pull the mushroomed lifter as high as it will go in the bore and hold it there with a small