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Goal Setting For 2012: Combine A Well-Cast Vision With A Charted Course

Having determined this goal, Eisenhower and his commanders began to build a battle plan. Through careful planning, execution and modification of the battle plan, the Allies successfully liberated Europe in 11 months. For America, this was one of the defining moments for “The Greatest Generation.” As the Supreme Commander of your shop, your role as

Five Proven Strategies to Grow Your Facebook Fan Base

According to a Hubspot study from 4,000 businesses with a Facebookpage, fan count does matter. Businesses with 501 – 1,000 fans had 3.5times more traffic than those with one to 25 fans. Businesses with morethan 1,000 Facebook fans had 22 times more traffic. Strategy #1: Link Your Business Page to Your Personal Profile. Our personal

Competing for Diesel Dollars with OEM?Dealers

About 13 years ago we – like many members of this industry – our business was struggling because our focus was only on machine work – our sales basically imploded and we needed to change. In our internal discussions, we put this dramatic change to two things: First, efficient engine design (including things like electronic

LKQ

Peter Butterfield, regional vice president of LKQ Remanufacturing, says the purchase of ATK North America (Dallas,TX), PROFormance Powertrain Products (Springfield, MO) and Yamato Engine Specialists (Bellingham, WA) are a sign of continued industry consolidation but one that should, in the long run, benefit the entire industry. “It’s no secret that this industry has contracted dramatically

Cary Redman Joins Edelbrock’s Midwestern Sales Team

Redman will be a direct sales employee of Edelbrock and will be managing the Midwestern sales team. Redman has more than 12 years of industry experience most recently as a national sales manager for Mr. Gasket (Prestolite Performance) and as a territory and key account manager for Holley Performance Products from 1999-2003. Redman earned a

Shop Success: Good Planning Is More Fruitful Than

It’s a fair question, but it misses the point. Focusing on one ­secret ingredient instead of the entire recipe won’t lead to success. If I baked a cake and you asked me what was in it and the only thing I told you was sugar, you couldn’t replicate the cake. Yet, that’s the approach many

Sources To Make Your Shop’s Facebook Page Better

With today’s easy-to-use Facebook apps, you can do neat things likesell products and services directly from your Facebook page, or conductcontests, sweepstakes, etc. Check out this blog for examples of impactful Facebook pages. Inspired now? There are a number of companies I recommend that make it easy to install Facebook apps: ShortStack I use ShortStack

Engine Builder Shop Solutions: July 2011

Editor’s Note: Over the past few months we have published several views on engine pre-oiling. This month is no exception. Here is an idea on how to save money on a priming tank. Low Cost Priming Tank I prime the oil system in every engine I build. It’s cheap and easy insurance against a dry

2011 Machine Shop Market Profile – Part 1

For what seems like an eternity, it has almost become commonplace to wait for the eye roll, the shake of the head and the hangdog expression before hearing the familiar refrain, “Oh, man, let me tell you…” In the engine building business, of course, the standard response industry-wide has, for many years, been simple:?Lousy. Numbers

CNH Opens Reman Distribution Center in Springfield, MO

The distribution center will support Case IH, Case Construction Equipment, New Holland Agriculture, New Holland Construction, Kobelco and Fiat Powertrain Technologies (FPT) dealerships in North America, by shipping high-priority remanufactured products directly from the Springfield plant to dealers. Since the 2009 launch of CNH Reman, a joint venture between CNH and Springfield Remanufacturing Corp. (SRC),

Restoration Engine Builds: Finding The Niche That’s Right For You

If you’re trying to determine if you can make money raising engines from the ashes, take the following test to see if you’re likely to, not just survive but, flourish as an engine restorer: • Are you an information sponge capable of soaking up the last 100 or so years of automotive technology? • Do

MAHLE Clevite Appoints Jeff Rayburn as Heavy Duty, Turbocharger Sales Manager

MAHLE Clevite Inc. has appointed Jeff Rayburn as Heavy Duty and Turbocharger sales manager, effective immediately. While maintaininghis own heavy-duty accounts, Rayburn will work closely with the MAHLEClevite sales team to further expand their knowledge of the heavy-dutyaftermarket. “Jeff joins MAHLE Clevite with an impressive sales managementbackground in the Heavy Duty Aftermarket, including experience withBorg

Ted Hughes Promoted to Manager

In his new position, Hughes will lead the MAHLE Clevite marketingdepartment efforts to oversee promotions, public relations,advertising, motorsports-related programs and the advancement of allelectronic and web-based activities. “Ted’s appointment as manager – marketing was a logical decision basedon his experience and knowledge,” said Dan Moody, president, MAHLEClevite Inc. “We believe Ted will be a great

Chalifoux Named First President of Motor & Equipment Remanufacturers Association

Chalifoux’s new position becomes effective in January. Initially, he will be based in the Troy, Mich., office of the Original Equipment Suppliers Association (OESA), MEMA’s original equipment affiliate. He will continue in his current position as OESA vice president, marketing and business development, through the end of 2010.  “John worked tirelessly with the association working

Companies Recruiting Ahead of the Curve

Both CareerBuilder.com and VetJobs.com have experienced an impressive up tick in the numbers of jobs listed on their sites. "Our large company clients sense that we are coming off of the floor of the recession, they are jumping out ahead of the ‘hiring tsunami’ they expect after November," said Ted Daywalt, president of VetJobs. Daywalt,

Federal-Mogul Announces Enhanced Organization for North American Aftermarket

The company has appointed Bob Egan to the position of vice president, customer relations for the global aftermarket. Egan will report to Jay Burkhart, senior vice president, global aftermarket, in his new position. The change is effective immediately. “Bob will assume responsibility for the development of our strategic partnerships with our key customers worldwide,” said

Heavy-Duty Diesel: Big Opportunity, Big Challenges

One of the most sought-after status symbols in America is a pickup truck with a Cummins, Duramax or Powerstroke engine. The expectation continues that diesel automotive engines will soon find their way in larger numbers to our shores. A rebounding economy should help get trucks moving again and recapture some lost maintenance dollars. First, what

Rebuilding The 6.6L Duramax Diesel

It was really no surprise, since GM had single-handedly alienated the American buying public against the diesel engine beginning back in the late ’70s and early ’80s with the 5.7L V8 and 4.3L V6 diesel engines that were, let’s just say, “less than stellar.” While there’s no point now in rehashing mistakes of the past,

eBay Motors To Discuss Retail Internet Trends at Upcoming Big R Show

Rhodes will speak on Monday morning, November 1st, from 11:30 a.m. to 12:30 p.m. The title of his presentation is “Retail Internet Trends in Automotive Parts in 2010.” He will explain the latest trends in the automotive industry online for 2010 and will also discuss who is buying parts online, and the things you need

Not every shop is closing and, in fact, there are even new, state-of-the-art shops opening, as evidenced by GJM’s grand opening last month. Earlier this year, Gregg Jacobson and Mark Garrett launched a new machine shop in Southern California about 40 minutes outside of L.A., in the San Fernando Valley. Both Jacobson and Garrett saw