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Honda Donates Three Repsol CBR1000RRs to Benefit Ride for Kids

To celebrate its 30th year as presenting sponsor of the Pediatric Brain Tumor Foundation’s Ride for Kids, American Honda is donating three Repsol-edition CBR1000RR sport bikes from its private collection, to be auctioned through Iconic Motorbikes. The auction will run September 3-10, with all proceeds going to the PBTF. The amount raised will be announced

454 ProCharged LSX Engine

One thing we missed about not having a live PRI Show in 2020 was seeing the engine build for the annual Sunnen Charity Engine Sweepstakes. As a way of reminiscing, we’re going to give you a glimpse at the 2017 Sunnen Charity Engine Sweepstakes build – a 454 cubic inch ProCharged LSX engine done by

Hot Shot’s Secret Announces Full Donation Match for 2021 Waypoint Vets Adventures GoFundMe Fundraiser

Hot Shot’s Secret has announced plans to fully match donations made to GoFundMe to support five new Waypoint Vets Adventures in 2021. Hot Shot’s Secret founder, Chris Gabrelcik, became so impressed with Waypoint Vets’ mission of uniting and empowering veterans through their pro bono adventure trips, he chose to financially sponsor the organization’s first inaugural

762 cid N/A Hemi Engine

Known for 500-1,000 cid engines for drag racing, truck pulling, extreme muscle cars, and boat applications, Sonny’s Racing Engines has been delivering innovative engine designs and uncompromising performance for more than 50 years. Excellent examples of that engineering are the engines Sonny built for Sunnen’s Charity Engine Sweepstakes. The 2019 engine is this 762 cid Hemi. Find out what went into the $66,000 build!

Save the Racks Promotion Raises Nearly $6K for Breast Cancer Research

In support of breast cancer research, Lubrication Specialties Inc., manufacturer of Hot Shot’s Secret performance fuel and oil additives and ADRENALINE race oil, announce a contribution of $5,950 to the Breast Cancer Research Foundation.

727 cid Hemispherical Headed Engine

Valued at over $66,000, this 727 cid Hemispherical Headed engine built by Sonny’s Racing Engines was prominently displayed at the 2018 PRI Show in Indianapolis as Sunnen’s 30th Annual Charity Sweepstakes engine. The proceeds benefitted Victory Junction, a camp for children living with serious medical conditions. Find out how much horsepower and money this powerplant made!

Hot Shot’s Secret Raises Funds for Breast Cancer Awareness

After her mother’s triumphant battle against breast cancer, Amalee Mueller decided to brand her Dodge Cummins powered truck Save The Racks to raise awareness and lend support for a continuing fight against breast cancer. Soon thereafter, Lubrication Specialties Inc., manufacturer of Hot Shot’s Secret, announced they would support her cause by donating funds for each pass made by Mueller in her Super Diesel race truck.

Sonny’s Racing Engines Celebrates 50 Years

Sonny’s Racing Engines is celebrating 50 years in business in 2018. Longevity of this magnitude in any industry is uncommon and certainly a cause for celebration.

Remembering Robert Yates

By now, you’re no doubt aware that Robert Yates – one of the original, best and last legendary engine builders in NASCAR history – succumbed to liver cancer on Monday, Oct. 2. The sport and the industry lost a creative mind who influenced and impacted many generations of race fans and participants.

Engine Add-Ons; Selling the Bling that Might Bring a Little Green

In the muscle car heydays of the ’60s and ’70s, manufacturers knew that a few chrome items under the hood not only helped set their high horsepower performance mills apart from their anemic stock counter parts, but could also add to their performance potential.

Sunnen Sweepstakes Raises $50K For Victory Junction

The Sunnen Engine Charity Sweepstakes has announced a grand total of $50,000 will be donated to Victory Junction as a result of the 2017 raffle sweepstakes of a 454 cid Procharged LS engine built by Patterson-Elite Performance.

NGK Awards Winners at 2017 NGK F1 Powerboat Series Banquet

NGK Spark Plugs recently held the first annual awards banquet for the NGK Spark Plugs F1 Powerboat Championship Series in New Orleans. Formula 1 International Hall of Fame Inductee, Bill Seebold, served as master of ceremonies.

454 cid Procharged LSX Engine

Engine of the Week returns in 2018 with a special 454 cid Procharged LSX engine built by Patterson-Elite Performance for Sunnen’s Charity Engine Sweepstakes for Victory Junction. The 1,300 hp LSX helped raise tens of thousands of dollars for a good cause.

Barrett-Jackson, The NASCAR Foundation Will Auction Vehicle To Support Las Vegas

Barrett-Jackson, in conjunction with The NASCAR Foundation, has announced the charity sale of a 2016 Jeep Wrangler Red Rock Edition at Barrett-Jackson’s 10th Annual Las Vegas Auction, Oct. 19-21, 2017, at the Mandalay Bay Resort and Casino.

Driven Brands Companies Raise Money for Hurricane Relief

The Driven Brands Charitable Foundation (DBCF) has partnered with parent company Driven Brands’ retail automotive brands to help raise funds for Hurricane Harvey and Hurricane Irma relief through the American Red Cross.

Federal-Mogul Motorparts Announces Latest Round of Garage Gurus Scholarships

Building on its multi-year commitment to attract talented young professionals to the automotive service industry, Federal-Mogul Motorparts has awarded 12 $2,500 tuition scholarships on behalf of its Garage Gurus technical education network to students enrolled in accredited post-secondary automotive technology schools.

Kayaking for Krista and Ovarian Cancer Awareness

In honor of Krista Monyhan’s memory and spirit, and for all of those going through tough times due to cancer, Dave Monyhan, his son Chris, and their dog Isla are embarking on a nearly 500-mile kayaking trip to raise money for MOCA, the Minnesota Ovarian Cancer Alliance.

Royal Purple Presents $5,500 Donation Check to Lupus Foundation of America

Royal Purple Synthetic Oil presented the Indiana chapter of the Lupus Foundation of America with a $5,500 donation on Monday, June 12. The money was raised in conjunction with the Mazda Road to Indy at the May 11-13 Grand Prix of Indianapolis.

When Does Your Customer Service End?

Anytime I have a discussion with an engine builder, I’ve found our conversation eventually turns to his customers. We discuss how he can get more, how he can satisfy the ones he has now and, in some cases, how to get rid of the ones he doesn’t want anymore. As you know only too well,

Bosch Aftermarket NA to Continue Giving Track Program for Third Year

Bosch Automotive Aftermarket North America has announced it will continue its Giving Track motorsports charitable contribution program for the 2017 Monster Energy NASCAR Cup Series season.