Workplace Safety Protects Employees and Your Business
It was a misty, cold and dreary fall afternoon in 1980 in Western New York; pretty typical for that time of year just ahead of the snow for which the region is known. It was early on in my automotive career and I was working at a 4×4 and Jeep salvage yard, rebuilding the manual
Working ‘On’ Your Business, Not Just ‘In’ It
Before I dig into an article about how to work on your business instead of in it, I’d like to share a story with you. Once upon a time, my accountant had to prepare 102 W2s in a single year for my shop. We had so much turnover, dealt with so much chaos and were
Jason Bruce Rejoins Holley as VP of Business Development
Holley Performance Products has announced that Jason Bruce has rejoined Holley as Vice President of Business Development. Jason is an industry veteran holding sales and marketing management positions with aFe Power, Street Scene Equipment, Holley, and Hooker Headers. In this new role, Jason will be responsible for developing and coordinating new business projects across the
Are You Penny-Pinching Yourself Out of Business?
Five Expenses You Should Never, Ever Skimp On If you’re a small business owner, it’s probably a vast understatement to say that you don’t have money to burn. But according to Sean C. Castrina, there are some areas in which it doesn’t pay to cut costs. Here, he outlines five areas in which you should never be
SEMA Recognizes Person of the Year and Other Honors
SEMA, the trade association representing the $31.32 billion specialty automotive industry, honored some of its most respected and influential people at a gala dinner during the 2013 SEMA Show in Las Vegas. More than 3,000 industry luminaries and business owners gathered at the Specialty Equipment Market Association (SEMA)’s annual SEMA Show Industry Awards Banquet for
DEI Introduces Mike Buca as Brand Manager
As a committed enthusiast with more than 25 years in the automotive aftermarket, Buca comes to this new position with extensive experience in marketing, public relations, copywriting and design. Design Engineering Inc., (DEI) a market leader in performance tuning and acoustic products, is pleased to introduce the company’s new brand manager, Mike Buca. A seasoned performance
Utilize the Concept of Social and Interest Groups to Grow Your Shop’s Business
The ability to graph peoples’ interests through social media networks allows users to tap into potential relationships that they might never have been exposed to. Word of mouth is the most powerful stamp of approval for any business. If a company goes out of its way to serve you, you sing their praises. If a
Hastings Announces Marion Holt As VP Of Business Development
Hastings Manufacturing Co. has announced the addition of Marion Holt as a key member of its global sales and business development team. Holt has been appointed to the position of vice president of business development reporting to Bob Kollar, president and CEO. In this capacity, Holt will be responsible for complete management of the company’s
Melling, Dura-Bond Consolidate Sales and Marketing Efforts
Charles Barnett, vice president of sales and marketing at Dura-Bond Bearing Co., will be heading up the consoliated efforts between Dura-Bond and Melling. Barnett has been a long-term employee at the company as president prior to the Melling purchase several years ago. He also had a career with ACDelco/General Motors and previously served as general sales
Eaton Sponsors Western Michigan University Student Race Car Teams To Help Develop Engineering and Technical Skills
Diversified industrial manufacturer Eatonannounced that it has provided $8,000 to Western Michigan University (WMU) insupport of three student engineering teams. Severalengineers from Eaton’s Galesburg and Marshall, Mich., facilities are serving asmentors, providing technical and engineering support to the WMU teams from itsCollege of Engineering and Applied Sciences. Students also will have access toEaton’s proving grounds
Tom Marx Will Present Power Branding for PERA Webinar
The Production Engine Remanufacturers Association (PERA) will hold a webinar on "Power Branding" featuring Tom Marx, president and CEO of The Marx Group. Scheduled for Wednesday, May 15 from 10 a.m. – 11 a.m. (CST), the PERA webinar will provide attendees with step-by-step ideas on how to achieve and use strong brand equity to improve
Green Strategies: Handling Shop Waste
The amount of used oil and other hazardous solvents can pile up in a hurry when you’re hustling through the day’s engine work. Then you realize the space at the back of your shop is getting cluttered and your waste tank is filling up. It’s time to take care of the waste. From the early
Direct Marketing’s Big Three
Just like an engine, there are a lot of moving parts when it comes to marketing, and postcard marketing, in particular, is no exception to that rule. There is a definite amount of strategic planning, skill, and coordination that goes into creating a perfect direct mail campaign, but if you get it right, it can propel
Oliver Racing Parts Names Ted Keating VP of Business Development, Sales
Keating will be responsible for growing Oliver’s business at a time when the company has made significant infrastructure upgrades in order to expand its product lineup of aftermarket racing parts, including high-performance connecting rods. He begins his duties at Oliver on May 1. “Ted has a proven track record of growing a high-performance parts business
Tap Into the Power of Collaboration To Grow Your Business
You realize you need help in making your business decisions, but where do you go to find it? There are several different group options, and you might find that one or a combination of a few works the best for you. Here are a few ways to broaden your decision-making inputs in group settings: Peer
Direct Marketing
Just like an engine, there are a lot of moving parts when it comes to marketing, and postcard marketing, in particular, is no exception to that rule. There is a definite amount of strategic planning, skill, and coordination that goes into creating a perfect direct mail campaign, but if you get it right, it can
10 Mistakes To Avoid When Selling Your Business: An Insider’s Guide
There comes a time for every business when ownership changes, whether through a transition to the next generation or an outright sale to a first time or an experienced buyer. The majority of challenges and frustrations experienced by sellers can be avoided with solid information about the pitfalls of selling a business in today’s market.
Using Your Next Best Marketing Tool
If you look at anyone you know under the age of about 30, just take a look at your kids, their lives are in the palm of their hands in the shape of a cell phone. Most use it for all their communications these days, including email, texting and Internet, particularly with the smart phones
Advertising Does Not Work, And I Can Prove It!
There was a time when I only relied on word of mouth, the yellow pages andan occasional ad in the local paper. I would throw together an ad myself andwhen the results were poor, I would convince myself it was because advertisingdid not work –when this simply was not true. In today’s world of business,
Humpy Wheeler to Share Insights at Race Track Business Conference During PRI Race Industry Week
An outstanding panel of presenters is being assembled for the inaugural Race Track Business Conference-2012 to be held on Wednesday, November 28th, announced Tim Frost, publisher of National Speedway Directory. The event will be held just prior to and in conjunction with the Performance Racing Industry Show, the centerpiece event for Race Industry Week 2012.