Race Winning Brands Adds Ross Berlanga as Director of Advertising
Race Winning Brands, a manufacturer of high-performance parts for the automotive and powersports aftermarkets, has enlisted longtime industry executive Ross Berlanga to lead its promotional efforts and has named him the director of advertising.
A Shop Owner’s Guide To Advertising In 2015
Many shop owners get into trouble by throwing their money at just about every advertising opportunity that comes along. Their intentions are good, but more often than not they end up wasting a lot of money, and bringing in the wrong customers. So putting first things first, as every successful business owner will do, you need to identify your ideal customer, then create a plan that targets that individual.
Getting the Most Out of Your Advertising Dollars
Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you. Advertising is expensive, and advertising needed to reach customers seven times can drain a budget. Incorporate some of these easy actions to make your promotion efforts more effective and dollar more efficient.
Using Price Advertising to Target Ideal Customers
Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of
How Advertising Works for Engine Shops
Don’t get frustrated if an advertisement does not get the response you were looking for. People buy when they are ready to buy, not necessarily when you are ready to sell. Don’t get frustrated if a “Mailed Special” does not get the response you were looking for. Your customers may not be ready to buy
Advertising Does Not Work, And I Can Prove It!
There was a time when I only relied on word of mouth, the yellow pages andan occasional ad in the local paper. I would throw together an ad myself andwhen the results were poor, I would convince myself it was because advertisingdid not work –when this simply was not true. In today’s world of business,
Race Winning Brands to Implement Unilateral Retail Pricing Policy
The transition to a Unilateral Retail Pricing Policy reflects Race Winning Brands’ commitment to quality and reputation of its products.
Ten Years Gone, Holdin’ On
Lately, I’ve had the Led Zeppelin song, Ten Years Gone, running through my head. The lyrics above signify my own 10 years here at Babcox Media. It seems crazy to think I’ve been working within the Engine Builder brand for a decade now! Half of that, I’ve been at the helm as Editor and now
Holley Names Philip Dobbs Sr. VP of Customer Experience Marketing
Dobbs to lead customer engagement, digital strategy, and brand focus across Holley’s verticals.
Formula 1 And LIQUI MOLY Extend Partnership in Multi-Year Deal
LIQUI MOLY has been an “Official Partner” in the globally popular racing series since 2019. As an Official Partner, LIQUI MOLY will continue to have physical and virtual trackside signage at select race events. Additionally, as part of the extension, LIQUI MOLY will have the opportunity to build on their growing business networking programme, by hosting
SEMA Awards More than 100 Scholarships to Automotive Aftermarket Students
The Specialty Equipment Market Association (SEMA) has issued a total of $245,000 in scholarship and loan forgiveness awards through its SEMA Memorial Scholarship Fund to help 104 individuals pursuing a career in the automotive aftermarket industry. The winners include 87 students who received scholarships ranging from $1,000 to $5,000 and 17 employees of SEMA-member companies
Wilwood Engineering Hires Brian Cox as Media Relations Manager
Wilwood Engineering–the Camarillo, California-based designer and manufacturer of high-performance disc brakes and components–has appointed Brian Cox as its new Media Relations Manager. Cox joins the Marketing/Advertising team and will focus on new and long-standing relationships in automotive, truck, off-road and racing media. He will also help optimize and organize media ad buys, ad campaign creation
VP Racing Names Steve Ward Director of Marketing
VP Racing Fuels—the provider of racing and performance fuels, lubricants, additives and branded retail based in San Antonio, Texas—has announced Steve Ward as director of Marketing. “With over 30 years of marketing experience across a broad range of product categories, Steve brings an ideal background for our product and channel expansions. With his years in
Liqui Moly Sponsors Formula 1 for Fifth Year
The German oil manufacturer, LIQUI MOLY, announced it will return to the “pinnacle of motorsport” with renewal for 2023 season of Formula 1 after signing a 1-year contract with the racing series. This will be the company’s fifth consecutive year sponsoring Formula 1. With the new contract, LIQUI MOLY will be an “Official Partner” of
Josh Steinmetz Named Hot Shot’s Secret Brand Manager
Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has announced the promotion of Josh Steinmetz to Hot Shot’s Secret Brand Manager. Since Steinmetz’s employment in 2019, he has quickly risen in assigned responsibilities working first as digital marketing manager before being promoted to e-commerce and digital marketing manager. In his capacity as brand manager for the
AWDA Names Ted Hughes Executive Director
The Auto Care Association has appointed Ted Hughes as its new senior director of community engagement and executive director of the Aftermarket Warehouse Distributors Association (AWDA). AWDA is an organized group of warehouse distributors for the motor vehicle aftermarket with over 600 members. Hughes brings more than 20 years of aftermarket experience to the association, with
Entrepreneurs of Automotive Products Vie For SEMA Launch Pad Prize Package
Fifteen entrepreneurs and small business leaders recently gathered at the SEMA Garage to pitch their automotive-related products.
VW Confirms F1 Interest for Both Porsche and Audi
The rumor mill that is Formula 1 seemingly never sleeps. Lately, there’s been a lot of talk surrounding F1, and today, VW added fuel to that fire by confirming rumors that both Audi and Porsche could join F1 in 2026. Volkswagen Group CEO, Herbert Diess, acknowledged that plans for both Audi and Porsche to join
Nominations Open for 2022 SEMA Hall of Fame
Induction to the Hall of Fame is the most prestigious award presented to an individual by the association and honors the pioneers who have contributed to the growth of the automotive aftermarket over a long period of time.
PRI 2021: What a Show
First things first – Happy New Year to you all. I sincerely hope you got to be with friends and family during the holidays and that you all had a safe and fun end to 2021. We’ve now officially welcomed 2022, and as the holidays have quickly come and gone, as they always do, I