PRI 2021: What a Show
First things first – Happy New Year to you all. I sincerely hope you got to be with friends and family during the holidays and that you all had a safe and fun end to 2021. We’ve now officially welcomed 2022, and as the holidays have quickly come and gone, as they always do, I
Not Your Father’s Engine Builder
I’ve actually lost track of how long it’s been since people started claiming print was dead. It’s been a while! Now, I understand the ‘print is dead’ claim might be different for newspapers than it is for magazines, but I can tell you this – the content landscape has certainly been shifting. When I look
1,200 HP Compound Turbo B-Series Cummins Engine
Travis Goza of Wasted Wages Diesel Performance says that passion fuels the industry, and that’s no more apparent than in his old ‘77 Chevy pickup. Throughout the years, he went through a variety of gas engines in the truck before getting irritated and deciding a Cummins would solve his problems. Check out this 1,200-HP B Series Cummins build!
Jake Kilroy on His Dad John Kilroy’s Passing
The below statement comes fro Jake Kilroy, John Kilroy’s son and was originally posted on EPARTRADE. “John Kilroy has passed away and, as he often declared, “it’s just one of them deals.” My dad picked up the ancient raceway proverb from Smokey Yunick and used it until, quite literally, the day he died. In fact, the
Julie Giese, President, Phoenix Raceway
Julie Giese went from growing up on a dairy farm to becoming track president of Phoenix Raceway… and it only took a handful of rejection letters and a passion for racing to get there.
Texas Motor Speedway Promotes New VP of Marketing
Texas Motor Speedway (TMS) has promoted Ellen Stallcup to the newly created position of vice president of marketing. “Ellen continues to be an incredible leader, marketer and team player for our company and Texas Motor Speedway,” Speedway Motorsports Vice President of Partnerships, Geoff Ulrich said. Stallcup began working for the multi-purpose facility—which celebrates its 25th
Lubrication Specialties Inc. Hires Retail Marketing Specialist
Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret, has announced the addition of Hollie Maxymillian, a veteran automotive retail marketing specialist to serve as the company’s new Hot Shot’s Secret product manager. The all new marketing position was filled in April to ensure Hot Shot’s Secret’s branding presence for the company’s 35+ family of products
SEMA’s 2021 Hall of Fame Inductees Announced
Four dedicated individuals who contributed to and have had an impactful influence on the automotive specialty equipment industry are being honored as new SEMA Hall of Fame members. They will join an elite group of icons who comprise the SEMA Hall of Fame, as they are officially inducted at the SEMA Installation & Gala on
Triple Turbo 6.0L Powerstroke Engine
Looking to build a daily driver truck with some power when he wanted it, Art Martinez of PSP Diesel put together this triple turbo 6.0L Powerstroke engine. Under the hood of his single cab, single rear-wheel truck, find out what went into the build!
Brian Tarnacki Joins Pinnacle Media
Brian Tarnacki, a widely respected expert in building strong brands at every level of the auto care and commercial vehicle industries, has joined Pinnacle Media, a full-service marketing communications agency with clients in the global transportation, manufacturing, software and professional services markets. Tarnacki, vice president of brand development for Pinnacle, has more than 30 years of
360 cid Mopar Engine
This 10.5:1 compression, 360 cid Mopar V8 makes 425 horsepower. However, the intention behind this build was never to wow people with it’s performance potential. Rather, it was to simply give enthusiasts a glimpse at a running engine and to hear what a V8 sounds like. Amen to that!
O’Reilly Auto Parts 253 to Race on Daytona’s Iconic 3.61-Mile Road Course
Daytona International Speedway announced its three entitlement sponsors for NASCAR’s second visit to the Daytona Road Course, set for this weekend, Feb. 19-21. The O’Reilly Auto Parts 253 NASCAR Cup Series race is set for Sunday, Feb. 21, at 3 p.m. ET. The event on the 3.61-mile, 14-turn layout will consist of 70 laps. The
Lucas Oil Receives the O’Reilly Auto Parts Supplier Award
Lucas Oil Products, Inc. has received the Sales and Service Award from O’Reilly Auto Parts on February 1, 2021. Lucas Oil was selected as the winner of this award thanks to the shipping department’s notable 99.2% fill and 97% on-time delivery rates, along with the company’s support across various promotional and advertising campaigns. With strategic support from
Lucas Oil Promotes Melissa Wonser to VP of Marketing
Lucas Oil Products Inc. has announced the promotion of Melissa Wonser to vice president of marketing. Melissa joined the company in 2011 and has advanced up the ranks in both the art and marketing departments, where she played a crucial role in managing and ensuring the success of the brand’s wide-reaching campaigns. “Melissa brings a
LSI Promotes Kyle Fischer to Director of Branding & Promotions
Lubrication Specialties Inc. (LSI) President Brett Tennar has announced the immediate promotion of Kyle Fischer to Director of Branding & Promotions. Fischer joined LSI in 2017 as Director of Marketing followed by a promotion in 2019 to Director of Sales. He has quickly risen through the ranks taking on increased responsibility and senior leadership roles to
3.6 Class Duramax Pulling Engine
When a customer’s pulling truck caught fire and caused some engine damage, Baillie Diesel got to work putting this 3.6 class Duramax engine back together. Find out what went into the rebuild.
PRI’s Dr. Jamie Meyer
Now, Meyer takes on another challenge: a new position at the helm of one of the industry’s most well-respected racing organizations.
NASCAR Hall of Fame Class of 2021
NASCAR has announced the inductees who will comprise the NASCAR Hall of Fame Class of 2021. Dale Earnhardt Jr., Red Farmer and Mike Stefanik make up the Hall of Fame’s 12th class, and first with three members. In addition, Ralph Seagraves was named as the recipient of the Landmark Award for Outstanding Contributions to NASCAR.
PRI Names Dr. Jamie Meyer as its President
Dr. Jamie Meyer has taken the role of President of the Performance Racing Industry (PRI) Trade Show and media company, effective this week. Meyer, who has a long and storied history in motorsports and racing, will lead the PRI team in increasing engagement and support for the industry through enhanced programs and services for the
ITW Permatex Names New Marketing Manager
Permatex, the provider of chemical technology for automotive maintenance and repair, has named Ashley Khan as its new marketing manager for the Permatex and Versachem portfolio of products. Paco Agrafojo, Permatex director of marketing, made the announcement and noted that Khan will be based in Hartford, Connecticut. She will lead a team of brand marketers