Automotive Aftermarket Sales Surge Online
The aftermarket is having a surge in online sales, with a sales spike the week of April 12-18, according to Hedges & Company data. This surge set all-time sales records and appears to be continuing into the week of April 19. This shows parts and accessories sales continue to grow online, accelerated by the Coronavirus
SEMA Welcomes Jeff Dahlin as Sales Director
The Specialty Equipment Market Association has hired Jeff Dahlin as an industry sales director to help oversee a portfolio of client accounts and create partnerships for the SEMA Show, Performance Racing Industry (PRI) Trade Show, and their accompanying monthly publications and media channels. Staff member Brendan Gillespie was promoted to industry sales manager and Reham
Lubrication Specialties Inc. Announces New Digital Marketing Manager
Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret brand of performance additives and oils, has announced Josh Steinmetz as the company’s new Digital Marketing Manager.
Jon Shakill Named PRI Marketing Manager
Jon Shakill has joined Performance Racing Industry (PRI) as the company’s new marketing manager, where he will oversee strategic promotional and communications efforts for the PRI Trade Show as well as its supporting publication and media channels.
Cloyes Earns Two Automotive Communications Awards
Both in the business-to-business category, Cloyes won Best Ad Campaign to the Technician / Repair Audience and Best Use of Ad Graphics to the Distribution / Retail and Technician / Repair Audience.
Automatically Speaking
It’s inevitable, and probably already common that your customers will ask you about rebuilding or building their automatic transmission. For some reason automatics can be intimidating, and most of us can probably cite more bad experiences than good when it comes to rebuilding, so what do you tell your customers when they ask about it?
Tradeshow Season
While the rest of the world tends to slow down in the fourth quarter, our industry is starting to rev up. That’s because it’s tradeshow season, and the excitement for next year is always palpable!
Bondurant High Performance Driving School Names CEO/GM
Franki Buckman, a recognized leader in track management and the racing world, is committed to retaining the school’s legacy while welcoming the next generation of auto enthusiasts and drivers.
6.7L Ford Powerstroke
Growing up in rural Indiana means you grow up around a lot of diesel trucks. As an Indiana native, it was only natural that John Roberson of Outlaw Diesel Performance developed a passion for fixing and modifying diesels such as this 6.7L Ford Powerstroke. Find out what went into this sweet build.
Racing Shark Motorsports Expands with New Website
Racing Shark Motorsports, the manufacturer of R.S.M. Power Additives, has announced it is expanding distribution to the entire continental United States with the launch of a new website.
Intellectual Property Rights Enforcement
Once you’ve obtained your IPR, then what? What can you do when you find another person or business violating your patent, trademark, or trade dress? Below, we take a closer look at the steps you can take to enforce your IPR against unauthorized use.
NGK Spark Plugs Appoints New Aftermarket GMs
NGK Spark Plugs (U.S.A.), Inc. has announced the addition of Brian Lesiewicz as general manager of sales and the realignment of Beth Skove to general manager of marketing.
Fantasy Engine Build Official Rules
Engine Builder Magazine’s Fantasy Engine Build Contest 1.IntroductionEngine Builder magazine (“Sponsor”) is offering the chance to win a trip to the 2019 PRI Show in Indianapolis (“Sweepstakes”). NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. Sweepstakes may only be entered in or from the 50 United States and the District of
Permatex Promotes Jeff Morgan to National Account Manager of Automotive Groups US
In this new role, Morgan is responsible for developing and maintaining account relationships, growing sales, and creating promotional and advertising programs to drive business to group members. In addition to the major accounts, Morgan will also manage smaller, independent automotive buying groups.
E3 Announces NHRA Contingency Program for 2019
E3 spark plugs has announced a new NHRA contingency program for the 2019 race season targeting the sportsman racer. Winners running select E3 products will receive $300 and the runners-up will receive $100.
Failure to Understand and Protect Your Brand’s Value Can Kill Business
CNC machining and 3D printing technologies have opened entire new worlds for parts manufacturers and engine builders alike. Modern machinery can seemingly make whatever part you can dream of with amazing specificity and repeatability. Sadly, others can and will use these same technologies to reverse engineer and copy your parts. The availability of these technologies
American Powertrain 1988-’98 Chevy/GMC C1500 Truck Transmission Kits
American Powertrain now fills in the gap of high performance manual transmission options for the Chevrolet C1500 series with their new 1988-98 Chevy/GMC (OBS) truck 5 and 6-speed kits.
MAHLE GM LSX Combo PowerPak Piston Kits
With a focus on innovation, versatility and cost conscious budgets, MAHLE Motorsport now offers the all new GM LSX Combo designed for high output, naturally aspirated power adder applications.
E3 Returns as Sponsor of NASCAR’s Pro Series & Pinty’s Series
E3 will return as Pole Award sponsor this year for all 13 NASCAR® Pinty’s Series (NPS) races and the NASCAR K&N Pro Series.
Hot Shot’s Secret Adrenaline Transmission Fluid and Gear Oil
Hot Shot’s Secret has broadened its Adrenaline Racing product line to include Adrenaline Racing Transmission Fluids (available in Multi-Vehicle ATF and Nano Shift) and Adrenaline Racing Gear Oils (available in R9, R11 and R14).
