Holley Names Philip Dobbs Sr. VP of Customer Experience Marketing
Dobbs to lead customer engagement, digital strategy, and brand focus across Holley’s verticals.
Speedway Motors to Celebrate Customers, 70th Anniversary
Speedway Motors, a manufacturer, retailer and distributor of high-quality automotive parts and racing products, announced today they will celebrate their customers and 70th anniversary during Customer Appreciation Week, July 25-31, with discounts, giveaways and a Cars & Coffee celebration. Founded in 1952 by “Speedy” Bill and Joyce Smith, Speedway Motors started as a tiny parts
Connecting Rod Technology: A Collaboration Between Companies and Customers
Why is technology so interesting? For me, it’s because it always changes. No matter what it is, and no matter how good we make something, we always strive to make it better. There’s also proven technology that comes from testing, but more importantly, real-world use and abuse – an example of which is connecting rods.
Mazak’s New MPower Customer Support Program
With the launch of its new MPower customer support program, Mazak customers gain fast and accurate replacement parts ordering and service scheduling along with direct, real-time access to Mazak for a multitude of support benefits. Those include technical service through the company’s Remote Assist Services and on-demand training with its Learning Management System in addition
Customer Service in a Crisis
The world is collectively trying to manage a health crisis, and families and businesses are suffering. Quality customer service has never been more important to your business. Your customers need to feel taken care of, now more than ever. Unlike events that affect a single customer, a crisis affects many, if not all of
Cummins Launches Online Store for US Customers
Cummins Inc. has announced the launch of its online store for customers in the United States. The site, shopcummins.com will allow customers to choose from more than 200 products at their convenience.
Don’t Count Out The Classic Cruisers as Customers
People’s interests go in cycles. Right now the modern muscle cars and their fantastic engines are riding a screaming rocket to the stratosphere, with no end in sight. I am fascinated and admire the modern muscle. Being an NHRA tech official at Route 66 Raceway in Joliet, IL, I get to see many of them
What Your Diesel Customers are Asking About FA-4 Engine Oil
The ROI benefits may outweigh the maintenance challenges With a year of the new American Petroleum Institute (API) CK-4 and FA-4 oil categories under the industry’s belt, many of your diesel customers, especially fleets, have likely switched over to the CK-4 formulation, as that was the engine OEM-approved backward compatible formula. The transition to FA-4
‘Better Way’ Campaign Aims to Improve Dana Customer Service
During a press conference at the 2017 AAPEX Show in Las Vegas, Dana Corp. introduced a new campaign designed to provide a better customer experience for customers using the Victor Reinz and Spicer brands in the aftermarket.
10 Things Your Diesel Customer’s Oil is Trying to Tell You
Not only does oil lubricate as a means of controlling friction but also has to control contamination, temperature, corrosion, shock, wear, and pressure. Oil analysis is the only true way to put a set of “eyes” on the engine’s condition and the condition of the oil as to when it should be changed.
Growing Your Perfect Customer
The most powerful advertising tool you have is existing customers talking about your business to others. When THEY tell YOUR story, it can be a powerful motivational tool. Of course, most of the time these days, it is the phone call, email or text that can initiate the opportunity to get prospects to your lobby
Your Customer Did WHAT?!
A few weeks ago, I got into a conversation via social media with sprint car engine builder Steven Hogue. He was in Akron, IN and I was in Akron, OH, but thanks to Facebook, it was like we were sitting across from each other at our favorite local watering hole doing some bench racing. Despite what
Customer Appreciation
In the March issue of Engine Builder, I shared some stories about crazy customer experiences from sprint car engine builder Steven Hogue. We all had a good laugh recalling the birdseed, the shop rag ingestion and sealing an engine a bit too well with duct tape. Then, unsure of whether you would be interested in
When Does Your Customer Service End?
Anytime I have a discussion with an engine builder, I’ve found our conversation eventually turns to his customers. We discuss how he can get more, how he can satisfy the ones he has now and, in some cases, how to get rid of the ones he doesn’t want anymore. As you know only too well,
Not Selling Short – MAR Automotive offers a full package to keep customers satisfied
Jeff Myers was asked to ride his bicycle down the street to meet up with his dad one summer day while he was home after high school graduation. His dad worked next door to an automotive shop owned then, and now, by a man named Tony. Tony ended up giving Jeff a summer job that
Growing Your Perfect Customer
The most powerful advertising tool you have is existing customers talking about your business to others. When THEY tell YOUR story, it can be a powerful motivational tool.
The Right Way to Measure Customer Satisfaction in Your Shop
Far too many shop owners don’t measure customer satisfaction in their shops. It’s not that they’re not interested in the results, it’s just that they’re not exactly sure how to do it. Unfortunately, the price they pay for not measuring their customer satisfaction is often staggering.
Converting Digital Natives Into Loyal Customers
You may have noticed that your customers are starting to get younger. That’s because millennials — the generation born between 1980 and 2000 — have entered their prime spending years. These younger buyers will be spending that money on all sorts of things, including engine and performance needs, and you’ll need to understand how this new crop of consumers operates to capture their business.
Important Facts to Share for Your Customer’s Next Diesel Oil Change
For your diesel power plant customers, there are a few things to consider for their next oil change to know if they’re giving the proper cleansing the engine needs. Negligent oil changes often lead to unwanted engine sludge and possibly engine failure.
Earning the Continued Trust of Your Internal Customers
Since it’s becoming increasingly difficult to find and hire the superstars, I would like to use this article to help you continue earning the trust of your employees. From my point of view, this debate is like having two children and being asked which one we love the most, because both your customers and your employees are equally important.
