The ARC Is Making Headway Promoting The Benefits of Rebuilt Engines - Engine Builder Magazine

The ARC Is Making Headway Promoting The Benefits of Rebuilt Engines

Progress is being made by the Automotive Repower Council (ARC) in its effort to better educate consumers concerning the benefits of repowering, i.e, installing a rebuilt engine, or utilizing machine shop services, compared to purchasing a new or used vehicle or installing a used engine.

ARC Chairman, Dave Deegan, recently made a presentation to the Houston Engine Rebuilders Association, which is making a donation to ARC. "It appears to me that we are starting to gain more and more acceptance from machine shops every day," said Deegan. More acceptance means more industry participants pledging financial support so ARC can expand its "buy rebuilt engine and machine shop services" message to consumers.

The ARC message is currently receiving radio broadcast publicity on the Consumer Automotive Repair (C.A.R) Show which informs and entertains a weekly audience of more than 2 million listeners. Roger Kwapich and Dan Pietras have been hosting the highly successful show for more than four years.

Kwapich told me that the show covers a broad range of automotive questions, but that he is solidly behind supporting the ARC message. "When we have the opportunity, we try to get people to think that if their car has 125,000 miles on it and it has a worn out engine, they should look at the rest of the vehicle to see if it makes economical sense to install a rebuilt engine. We try to get people thinking that a remanufactured engine can be as good or better than the original engine. We also have a

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