Business Management 101 - Engine Builder Magazine
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Business Management 101

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How do we close the sale on a rebuilt engine, get the work in the door and turn shoppers into customers?

These are the basic questions business owners have asked themselves since the first shingle was hung, and the open sign was placed in the window. Is the automotive industry any different? Not really; the foundation of every business is sales and profit. For the next few minutes, let us focus on the sales aspect.

First of all, let

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