R. L. Polk
& Co. has announced the launch of its New Vehicle Statistics reports for
the automotive aftermarket. The New Vehicle Statistics reports are available on
a monthly basis to help provide faster clarity to developing market situations,
enabling aftermarket-related companies to make business decisions more efficiently.
to the aftermarket, Polk has provided this information to Original Equipment
Manufacturers (OEMs) to help drive their business planning activities since
1922. According to Polk, users will be able to track all newly-registered
vehicles in the United States and identify when new models leave the showroom
and hit the road, providing valuable insight into assessing market trends.
access to data more quickly can help our aftermarket customers be first-to market
and gain efficiencies in their business, from parts inventory and distribution,
to marketing and sales,” said Mark Seng, vice president of Polk’s aftermarket
team. “In today’s business environment of ‘information now,’ this offering will
help keep our aftermarket customers current with existing market conditions and
prepared for the future.
Vehicle Statistics reports are fully customizable and allow users to define the
output by vehicle specifications, geography and time-period.