Holley President, Tom Tomlinson says: “Robin’s knowledge and experience with EFI dovetails nicely with the introduction of our new Holley EFI System, which is a major area of focus for us. In addition to his technical background, Robin is an accomplished sales professional, and we’re thrilled to have him as a part of the Holley team."
Lawrence brings with him over twenty years of sales experience in the industrial chemical industry as well as a lifetime of performance aftermarket experience. He built his first car (a “T” roadster) when he was 13. Later, he owned and operated a speed shop specializing in high performance power adders and EFI tuning, and has been a drag racer for nearly thirty years. He has also been a technical writer for top automotive performance magazines such as 5.0 Mustang and Chevy High Performance. Most recently Lawrence was a marketing representative and factory sponsored racer with GM Performance Parts.
“I am excited to be representing the iconic Holley brands and am especially enthusiastic about the new Holley EFI systems," says Lawrence. "I have tuned nearly every EFI system on the market and the new Holley system is extremely easy to use, yet has the advanced features to satisfy even the most serious of racers. We’re already starting to spread the word that Holley EFI is the system to have. Certainly it is an exciting time to be at Holley.”
For more information about Holley Performance Products, visit www.holley.com.