Permatex Appoints Paco Agrafojo as Director of Marketing
Permatex has named Paco Agrafojo to head up its marketing team. As Director of Marketing, Agrafojo will be responsible for driving product innovation, engaging consumers through the brands, and providing Permatex’s retail partners with viable solutions to drive their category growth.
Motovicity Promotes Brett Kinsfather to VP of Sales and Marketing
Motovicity Distribution has announced the promotion of Brett Kinsfather to vice president of sales and marketing, succeeding Brian Lounsberry who was recently promoted to CEO in December 2016.
David Williams Named Director of OE Sales, Marketing and Strategic Planning for DENSO
DENSO Products and Services Americas, Inc. has promoted David H. Williams to director of Original Equipment Sales (OES), Marketing and Strategic Planning. In the newly created position, Williams oversees all aspects of DENSO’s original equipment service sales, product development and original equipment service parts while continuing to manage the company’s Marketing and Strategic Planning departments.
DENSO Announces New Marketing Manager
DENSO Products and Services Americas, Inc., a subsidiary of DENSO Corp., has named Daniel Muramoto marketing manager of the company’s aftermarket automotive products and services, as well as its MovinCool, Robotics and ADC divisions.
Timken Names Two To New Marketing Roles in Automotive Aftermarket
The Timken Company has announced that Mark Stangl and Ryan Shaffer have assumed new marketing roles to support its automotive aftermarket group.
Rockford Systems Appoints Carrie Halle as Vice President of Marketing
Rockford Systems, LLC has hired Carrie Halle as vice president of marketing. In this position, Carrie will report directly to Joe Nitiss, CEO of Rockford Systems. In her role, Carrie will be responsible for managing all of the firm’s strategic and marketing programs, with a short-term focus on web development, re-focusing the brand, channel marketing programs and strategic growth initiatives.
Robert Christy Joins JohnDow Industries as Vice President af Sales & Marketing
JohnDow Industries has announced that Robert Christy has joined JDI as the company’s Vice President of Sales and Marketing. Rob will be responsible for leading the sales team, driving revenue and new product development as well as contributing to the marketing and growth strategies of JohnDow.
Jim Markle Joins Lesjöfors Springs America Inc. as VP Sales & Marketing, IAM Division
Robert Glynn, vice president and general manager of aftermarket operations for Lesjöfors Group, has announced the appointment of Jim Markle to this key role within the group’s US operation. Markle has many years of experience in the automotive aftermarket.
Jenny Schmitz Joins FM3 Performance Marketing as Director of Marketing and Special Events
Automotive aftermarket and grassroots enthusiast event expert Jenny Schmitz has joined the FM3 Performance Marketing team. Jenny’s responsibilities will include development of new and existing business for FM3’s core business of event & mobile marketing and live event production for the automotive aftermarket performance industry. In addition, she will be responsible for developing and overseeing
Wizards Products Hires Matthew Neitz as Marketing Manager
Amy Antonsen, President of Wizards Products, has announced Matthew Neitz will join the company’s executive team as marketing manager. Neitz brings with him nearly 10 years of sales/marketing experience within the automotive aftermarket.
Marketing in the Age of Social Media
The ability to create a brand is no longer under the control of a product or service provider, nor the ad agencies. In today’s world, brands are now created by one entity more than any other, and that entity is social media.
Seasonal Marketing – Plan Now for Fall’s Slowdown
Summer is the shop owner’s best friend. People have their cars out and racing season is in full swing. Car count is high and things are looking good. But there’s a hammer waiting to drop. The end of summer means the fall slowdown. Here’s what you can do to fight it.
Hastings Names Sarah Kollar Marketing Manager
Hastings Manufacturing Company, a global manufacturer of piston rings celebrating its 100th Anniversary in 2015, has announced the appointment of Sarah Kollar as Marketing Manager. Sarah Kollar has been appointed to the position of Marketing Manager reporting to Ken Holbrook, Senior Vice President Sales & Marketing. Sarah previously performed account management for the company’s OEM activities
VP Racing Fuels Taps Chris Wall to Lead Corporate Marketing
VP Racing Fuels has announced the appointment of industry veteran Chris Wall as Chief Marketing Officer. VP’s recent growth and changes have poised VP to become an international force not only in race fuel, but also in performance chemicals for both the racing and consumer markets and in the retail gasoline market. This announcement is
Motul USA Appoints Ron Aparicio as Director of Sales and Marketing
Motul USA announces the appointment of Ron Aparicio as its director of sales and marketing. A veteran of the automotive aftermarket industry, he previously served as director of sales for Walker Products Inc. During his 10-year service with Walker, he was responsible for aftermarket sales and the management of outside sales reps. In addition, he
IPD Expands Sales & Marketing Executive Management Team
Jamie Fiffles will be responsible for managing IPD sales and service teams (and initiatives) throughout the North, Central, and South American regions IPD, a leading aftermarket provider of engine components for heavy-duty diesel and natural gas powered engines, is proud to announce the addition of Jamie Fiffles as IPD’s new Sr. Director of Sales & Service –
Melling, Dura-Bond Consolidate Sales and Marketing Efforts
Charles Barnett, vice president of sales and marketing at Dura-Bond Bearing Co., will be heading up the consoliated efforts between Dura-Bond and Melling. Barnett has been a long-term employee at the company as president prior to the Melling purchase several years ago. He also had a career with ACDelco/General Motors and previously served as general sales
Direct Marketing’s Big Three
Just like an engine, there are a lot of moving parts when it comes to marketing, and postcard marketing, in particular, is no exception to that rule. There is a definite amount of strategic planning, skill, and coordination that goes into creating a perfect direct mail campaign, but if you get it right, it can propel
Direct Marketing
Just like an engine, there are a lot of moving parts when it comes to marketing, and postcard marketing, in particular, is no exception to that rule. There is a definite amount of strategic planning, skill, and coordination that goes into creating a perfect direct mail campaign, but if you get it right, it can