Using Your Next Best Marketing Tool
If you look at anyone you know under the age of about 30, just take a look at your kids, their lives are in the palm of their hands in the shape of a cell phone. Most use it for all their communications these days, including email, texting and Internet, particularly with the smart phones
Marketing During Tough Economic Times
These are any campaigns where you reach potential customers while they are outside of their homes and workplaces. Little league games, charity drives, local fairs, etc., are all good examples. So do this … Each Monday put 10 business cards in your pocket, and make sure you pass them all out, off premise, by the
JASPER Acquires Canam Marketing for Stronger USPS Parts Presence
The Jasper Engine & Transmission Exchange Employee Stock Ownership Program (ESOP) has acquired Canam Marketing Corporation. Canam Marketing will be operated by JASPER’s sister company, Jasper Innovative Solutions, as the company strives to increase its presence in the United States Postal Service parts market. “The acquisition of Canam Marketing will be a great addition to
Vista-Pro Automotive Appoints VP of Strategic Planning and Marketing
Degen has nearly 20 years of experience in the automotive industry, including several positions at Johnson Controls: Director, N.A. Marketing; Manager, Category Management; Manager, Marketing Communications; and Sales Manager. While at Johnson Controls, he was a key leader in developing OPTIMA brand batteries into the leading brand in the North American market. Under his leadership,
Quality Power Products Names National Sales and Marketing Manager
TroyVelder has joined Quality Power Products as national sales andmarketing manager for its Q-Power belt product group. Quality PowerProducts is a wholesale distributor supplying Q-Power belts and heavyduty diesel crankshafts to the aftermarket. In this new role, Velder will be responsible for the company’sdistributor network strategy, which includes current and new,additional markets and all aspects
Tom Hobson Named VP Sales and Marketing for Auto Parts Supplier Ingalls Engineering
Tom Hobson has been selected to lead the sales and marketing department at Ingalls Engineering Inc. of Louisville, CO. Hobson has more than 30 years of sales, marketing and managementexperience with several manufacturing and distribution organizationsincluding Wheels Discount Auto Supply, Bumper to Bumper, Wells Manufacturing, Bendix/Honeywell and Engine Parts Group. Commenting on his appointment, Ingalls
Design Engineering, Inc Appoints ProRep Marketing for Representation in New England
ProRep Marketing, established in 1975 and headquarted in Enfield, CT, is a full service sales agency specializing in the high performance automotive market. Tom Miller, Design Engineering VP of Sales & Marketing commented, “ProRep Marketing has represented our company in eastern Canada and upstate New York for a number of years with proven professionalism, dedication
Egge Machine Hires Tony Colombini as Marketing Director
Egge Machine, the “Obsolete Engine Parts” manufacturer/supplier has hired brand strategist and automotive enthusiast Tony Colombini as Marketing Director. Colombini will pull from his vast experience to share the quality and history of the Egge Brand in the emerging antique, classic, performance and traditional hot rod markets in a variety of mediums. “People don’t
AAEQ Names New Marketing and Customer Service Manager
AAEQManufacturers and Recyclers has announced the appointment of JasonBishop as the company’s new marketing and customer service manager.Bishop will report to Scott Stolberg, president and CEO. He will haveresponsibility for the company’s marketing and customer serviceactivities for both its AA Midwest and EngineQuest (EQ) divisions, aswell as its Las Vegas scrap metal business. “We are
Internet Marketing Opportunities Exist – Are Engine Builders Online?
Twenty years ago, the idea of doing business through your computer wasunheard of. Sure shops HAD computers…and some of them even turned themon once in a while and used them for printing work orders or perhapseven a printed reminder card to a customer now and then.Ten years ago, the internet was booming. You could buy
Shop Financials: When It Comes To Marketing, Does More Mean MORE?
Hopefully, my last “Shop Financials” column left you with the idea of maintaining “balanced” growth in your company. This column will focus on one of the 7 key areas I mentioned including marketing your company, products and services. It’s important to start with the basics. The first question to ask yourself is: Are we successful
Final Wrap: The AERA International Expo 2005 and PERA Spring Marketing and Tech Meetings
News item: Steve Wynn, the brash Las Vegas casino developer who created the Mirage, Treasure Island and the Bellagio, opened his newest resort in Las Vegas on April 28th. The first new casino resort to open in Las Vegas in five years, the Wynn Las Vegas is apparently a beautiful property that’s different than any
Coretalk: PERA Promotes Profit At Tech/Marketing Meeting
The following is the agenda for the meeting: Friday, April 29 7:00 – 10:00 a.m. – Registration. 7:00 – 8:00 a.m. – PERA Continental Breakfast. 8:00 a.m. – Opening Remarks & Introductions. 8:15 a.m. – “Performance Market,” Scooter Brothers of Comp Cams. 9:00 a.m. – “Performance Market,” Ed Keibler. 9:45 a.m. – Refreshment Break. 10:00
Net Worth Marketing Machine Shop Services In The New Millennium
In an age of dot-coms, sound-byte advertising and consumer attention spans getting shorter, companies from the largest to the smallest have had to adjust their marketing strategies to keep pace. Production engine remanufacturers (PERs) and machine shops/custom engine rebuilders (CERs) are no exception. Today
Can E-Mail Marketing Deliver for Rebuilders?
While brazen e-mail "spammers" have been rightfully relegated to the status of Web pariahs, a number of automotive rebuilders and their suppliers have quietly discovered a powerful fact about the medium. When leveraged artfully, an ethical e-mail marketing strategy can be an effective and productive sales leads generator. Indeed, while the promise of the Web
We Must Provide A Diversity Of Experts Who Deliver Technical, Marketing And Management Information
Through the contributions of your peers, Automotive Rebuilder has been able to provide much of that information Many times when attending industry events, I
Shop Solutions May 2024
Those who submit Shop Solutions that are published are awarded a prepaid $100 Visa gift card. Submit your Shop Solution at [email protected].
McLaren Racing’s Zak Brown to Receive IMRRC’s Cameron R. Argetsinger Award
Zak Brown, CEO of McLaren Racing, will receive the 10th annual IMRRC Cameron R. Argetsinger Award at a gala presented by Sahlen’s, NASCAR, Watkins Glen International and IMSA, on Thursday, September 12, 2024. The dinner and presentation will be held prior to the running of the NASCAR Go Bowling at The Glen event, September 11-15,
SEMA Announces 2024 Hall of Fame Inductees
SEMA’s newest Hall of Fame members are Chris Kersting, Jack Priegel, Les Rudd, and Jon Wyly.