Connecting With Your Customers: Firing Up Facebook for the Engine Shop
Facebook is great for exposure – it will help you grow a stronger relationship with your current customers and it will help you to reach your best prospects: your customers’ friends. However, you can’t think that by just setting up a page, people will find you, like you and buy from you. You need to put
The Hybrid Shop To Showcase Hybrid Battery Pack Conditioning at SEMA Show
The Hybrid Shop is building an international dealer network to provide environmentally friendly, cost-saving solution that virtually eliminates need for battery replacement in hybrid-electric vehicles. The Hybrid Shop (THS), a growing international network of dealers committed to providing expert care for hybrid-electric vehicles (HEVs), announced that it will exhibit its new method of battery pack
DEI Names Steve Garrett New Art Director and Media Coordinator
Garrett, a professed bona fide “car guy” and performance enthusiast, has joined DEI to serve as a coordinator for all media and PR activities and to handle the company’s graphic design for collateral, print and online advertising, packaging and catalogs. A talented graphic design artist, he is the prior owner of Highline Advertising located in
Advertising Does Not Work, And I Can Prove It!
There was a time when I only relied on word of mouth, the yellow pages andan occasional ad in the local paper. I would throw together an ad myself andwhen the results were poor, I would convince myself it was because advertisingdid not work –when this simply was not true. In today’s world of business,
GRAND-AM Road Racing, American Le Mans Series Announce Historic Merger
Plans for a landmark merger of GRAND-AM Road Racing and the American Le Mans Series (ALMS) were unveiled Wednesday at Daytona International Speedway. Under terms of the merger, the following entities will combine with GRAND-AM: the American Le Mans Series; the International Motor Sports Association, which sanctions ALMS events; the Road Atlanta race track
King Engine Bearings Introduces New eCat
The new eCat, which features an improved user-friendly design and expanded functionality, is available at www.king-bearings.com/cat. The new e-Cat includes three basic search functions. Users can search by engine/brand, by dimensions (housing diameter, length and thickness) and by part number (King or interchange). A quick search field has been added to the top of
Prestolite Performance Appoints New Brand Manager
Prestolite Performance, a performance auto parts manufacturer of brands including Mr. Gasket, ACCEL, Lakewood and Mallory, recently added Rob Koller to its team as ACCEL and Mallory brand manager. With 12 years of brand management experience, Koller will lead brands around current and new product strategy, consumer research, branding, point of purchase, sponsorships, Web
Engine Repower Council Rebranded as Engine Rebuilders Council
The Engine Repower Council,a segment of the Automotive Aftermarket Industry Association (AAIA), has officially changed its name to the Engine Rebuilders Council (ERC). This new name reflects the more commonly recognized industry terminologyof “rebuilding” versus “repowering.” The ERC says this name change alsowill help consumers more easily find information online about the benefits of replacing
AAEQ Manufacturers and Recyclers Changes Name to A&A Midwest
The company’s cores, recycling and auto wrecking divisions will utilize the new corporate name and be respectively known as A&A Midwest Cores, A&A Midwest Recycling and A&A Midwest Auto Wrecking. The company’s two divisions for engine parts and transmission parts will continue as EngineQuest (EQ) and TransmissionQuest (TQ). "My father and uncle started the
JASPER Acquires Canam Marketing for Stronger USPS Parts Presence
The Jasper Engine & Transmission Exchange Employee Stock Ownership Program (ESOP) has acquired Canam Marketing Corporation. Canam Marketing will be operated by JASPER’s sister company, Jasper Innovative Solutions, as the company strives to increase its presence in the United States Postal Service parts market. “The acquisition of Canam Marketing will be a great addition to
J.D. Power Projects New Automotive Industry Breakeven Point to Decrease by More than 2 Million Units
From aftermarketNews Due to cost-cutting measures such as renegotiation of union and suppliercontracts, the "breakeven point" for the domestic automotive industrywill decrease by more than 2 million units when comparing currentindustry conditions to those forecasted in 2010, according to GaryDilts, senior vice president of U.S. automotive at J.D. Power andAssociates. Dilts shared these findings during
MAHLE Clevite Implements New Brand Strategy for North American Aftermarket Products
MAHLE Cleviterecently announced the implementation of a new brand strategy for itsNorth American Aftermarket products, designed to streamline the brandportfolio. Re-branding initiatives include a number of product linetransitions to the MAHLE Original brand, as well as changes to theMAHLE Original logo and packaging. These moves will improve awarenessand consistency among North American brands, said the
Elgin Industries Launches 90th Anniversary Celebration
In1919, the world’s best-selling automobile was the Ford Model T and theindependent aftermarket was still in its formative stages. Yet,Czechoslovakian immigrant Martin Skok saw opportunity in the vehicleparts industry. In May of that year, Skok founded the company thatwould become Elgin Industries, which, 90 years later, continues toprove that a family-owned manufacturing business can thrive
AMSOIL Becomes Official Oil of CORR With Three-Year Deal
Championship Off Road Racing has named AMSOIL as the Official Oil of the series through 2010. Championship Off Road Racing (CORR) brings high action, four wheel motorsports including 2-wheel drive and 4-wheel drive trucks to the closed course off road arena. The 2008 Championship Off Road Racing’s race season includes eight events at tracks located
Coretalk: R&R Engine & Machine Named 2006 ‘Machine Shop Of The Year’
“The Machine Shop of the Year Award is always presented to a shop that represents this industry with integrity and professionalism,” explained Kaufman. “For its innovation, its attention to customer satisfaction and nearly 40 years of businees in Akron, we’re pleased to present this award to Bryan and all the employees at R&R.” This is
Coretalk: Cummins, Scania Joint Venture To Produce Next-Generation Fuel Systems
Cummins-Scania XPI Manufacturing LLP is a 50/50 joint venture, which builds on Cummins-Scania partnerships in fuel systems development and manufacturing that date to January 1992. The two companies currently produce the HPI fuel system, which eventually will be replaced by the XPI (Xtra-High Pressure Injection) system. The XPI common rail fuel system is expected to
Coretalk: PERA Promotes Profit At Tech/Marketing Meeting
The following is the agenda for the meeting: Friday, April 29 7:00 – 10:00 a.m. – Registration. 7:00 – 8:00 a.m. – PERA Continental Breakfast. 8:00 a.m. – Opening Remarks & Introductions. 8:15 a.m. – “Performance Market,” Scooter Brothers of Comp Cams. 9:00 a.m. – “Performance Market,” Ed Keibler. 9:45 a.m. – Refreshment Break. 10:00