MAHLE Unveils MAHLE Performance Engine Parts; Reveals Plans for the 2018 Drive with the Original Contest at PRI
Building on decades of performance history, MAHLE Aftermarket Inc. unveiled at the 2017 Performance Racing Industry Show a new branding and marketing initiative with the introduction of MAHLE Performance engine parts.
MLS Gasket Update 2017: Is there anything the MLS gasket can’t do?
Sometimes, the less you know the better. I’ve spent the last 50 or so years punishing all types of engines with insane compression ratios, huge doses of nitrous oxide, and virtually every type of supercharger I could get my hands on.
Motovicity Promotes Brett Kinsfather to VP of Sales and Marketing
Motovicity Distribution has announced the promotion of Brett Kinsfather to vice president of sales and marketing, succeeding Brian Lounsberry who was recently promoted to CEO in December 2016.
Roush Yates Engines and L.S. Starrett Announce Partnership
Roush Yates Engines has announced a new Technical Partner, The L.S. Starrett Company, a precision measuring solutions provider. Over the past 13 years, Starrett has been a long standing premier supplier to Roush Yates Engines, providing premium measuring tools.
DENSO Announces New Marketing Manager
DENSO Products and Services Americas, Inc., a subsidiary of DENSO Corp., has named Daniel Muramoto marketing manager of the company’s aftermarket automotive products and services, as well as its MovinCool, Robotics and ADC divisions.
Rockford Systems Appoints Carrie Halle as Vice President of Marketing
Rockford Systems, LLC has hired Carrie Halle as vice president of marketing. In this position, Carrie will report directly to Joe Nitiss, CEO of Rockford Systems. In her role, Carrie will be responsible for managing all of the firm’s strategic and marketing programs, with a short-term focus on web development, re-focusing the brand, channel marketing programs and strategic growth initiatives.
Bosch Launches NASCAR Sprint Cup Series Champion’s Week Sweepstakes
Robert Bosch LLC, Automotive Aftermarket North America has announced the Bosch NASCAR Sprint Cup Series Champion’s Week Sweepstakes, running now through September 30, 2016. Fans can enter the sweepstakes at www.WinWithBosch.com for a chance to win an exclusive grand prize race fan experience trip for two to Las Vegas, NV to take part in the action and excitement of NASCAR Sprint Cup Series Champion’s Week.
Marketing in the Age of Social Media
The ability to create a brand is no longer under the control of a product or service provider, nor the ad agencies. In today’s world, brands are now created by one entity more than any other, and that entity is social media.
Purolator Launches Refreshed Website and Social Media Channels
Purolator has launched an updated website to further support a renewed quest for innovation and commitment to delivering advanced solutions for rapidly changing engine and oil technologies.
Federal-Mogul Motorparts Receives 3 Excellence in Automotive Communications Awards
Federal-Mogul Motorparts received three awards for excellence in business-to-consumer and business-to-business communication in the annual Automotive Communications Award program sponsored by the Car Care Council Women’s Board and Automotive Communication Council.
Seasonal Marketing – Plan Now for Fall’s Slowdown
Summer is the shop owner’s best friend. People have their cars out and racing season is in full swing. Car count is high and things are looking good. But there’s a hammer waiting to drop. The end of summer means the fall slowdown. Here’s what you can do to fight it.
Defining Your Brand Strategy and Telling Your Shop’s Story
Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand. You can either choose to look, sound and act like everyone else, or build your own brand, tell your own story and set yourself apart.
WIX Filters Names Jennifer Gibson as Brand Manager
With an eye on global growth and innovation, WIX Filters, a global manufacturer of filtration products, has named Jennifer Gibson as brand manager. Gibson previously served as brand manager for CARQUEST Filters, a brand WIX serviced for 25 years.
Brand Building Efforts Solidify and Boost Customer Loyalty
If you think you’re too busy running your shop to focus on branding, you might want to think again. Thanks to longer service intervals and better-built cars, your customers don’t have to visit you as often as they did in the past. Having an established brand could certainly help you fend off the increased competition and build loyalty.
Racing with the Ramchargers
Before Neil Newman’s tenure with Chrysler Marine Division, he had gone to school at the Chrysler Engineering Institute (CEI) with many members of the original, legendary “Ramchargers” drag racing team.
Propane Industry Unveils ‘Propane Clean American Energy’ Tagline
The Propane Education & Research Council (PERC) has announced the launch of a new logo and brand identity for propane, PROPANE Clean American Energy. The logo, anchored by the iconic image of an American bald eagle, highlights propane as an increasingly American-made alternative fuel at a time when U.S. propane production from natural gas liquids
VP Racing Fuels Taps Chris Wall to Lead Corporate Marketing
VP Racing Fuels has announced the appointment of industry veteran Chris Wall as Chief Marketing Officer. VP’s recent growth and changes have poised VP to become an international force not only in race fuel, but also in performance chemicals for both the racing and consumer markets and in the retail gasoline market. This announcement is
Green Strategies: NASCAR Races to Protect the Environment
Celebrating the sport’s commitment to protecting and preserving the environment, NASCAR kicked off its second annual NASCAR Race to Green initiative at Martinsville Speedway on March 28th. NASCAR is sports’ sustainability leader and this effort is intended to build awareness around the programs the sanctioning body, industry and a wide range of partners have in
Tri-Lakes Becomes VP Racing Fuels Latest Retail Partner
VP Racing Fuels, Inc. has announced that Tri-Lakes Petroleum Company, LLC, has signed on with VP’s national retail branding program. A wholesale fuel distributor based in Branson, Missouri, Tri-Lakes services 75 retail and wholesale sites across Missouri, Arkansas, Oklahoma and Kansas. “Because we’ve distributed racing fuel for VP for the last four years, we were aware
VP Racing Fuels is Official Fuel for TORC 2014 Season
TORC: The Off-Road Championship, the nation’s premiere short-course, off-road racing series, has announced that VP Racing Fuels will be its Official Fuel for the 2014 season. All TORC competitors will be powered by the companys high-performance racing fuels beginning with the April 5-6 “Duel in the Desert” race in Primm, NV. As part of its sponsorship, VP will establish
