MaXpeedingRods Introduces New Turbochargers
MaXpeedingRods is revamping its line of turbochargers and creating three new lines – Original, Street Performance and Sport Performance – to satisfy every enthusiast.
Pennzoil Named Official Motor Oil and Lubricant of IndyCar
Pennzoil has become the Official Motor Oil and Lubricant Partner of IndyCar and the NTT IndyCar Series. The new and dynamic multi-year partnership begins this weekend with the Honda Indy Grand Prix of Alabama presented by AmFirst at Barber Motorsports Park. The expansive agreement also includes Pennzoil becoming the sponsor of the Pennzoil Technical Inspection area at
Firepunk Diesel Makes History with First-Ever Diesel 3-Second Pass
The Hot Shot’s Secret sponsored Firepunk Diesel S10 truck added a new chapter to the drag racing history books by achieving what was once thought to be impossible – a diesel-powered vehicle running an 1/8th mile pass in under 4 seconds. Based out of Ohio, Firepunk Diesel’s S10 went down to Georgia to compete on
Hot Shot’s Secret to Sponsor Hole Shot Diesel Series
Diesel drag racing is returning to the West Coast after a two year hiatus with a new series and title sponsor. Hot Shot’s Secret will be the title sponsorship of the Hole Shot Diesel Series. With the closure of the National Hot Rod Diesel Association (NHRDA), the West Coast was without a diesel race series. Hot
Firepunk Diesel’s S10 Crushes Diesel World Record, Again
The Hot Shot’s Secret-sponsored Firepunk Diesel S10 broke the world record in the qualifying round in the Radial vs. World Class at No Mercy 11. The event was hosted on one of drag racing’s largest stages at South Georgia Motorsports Park last weekend, October 17-18, with qualifiers held earlier in the week. With Larson Miller
Firepunk Diesel S-10 Sets New World Record at ODSS Season Finale
Despite the trials of this year’s Outlaw Diesel Super Series (ODSS) from cancelled events to bad weather, on Saturday there was a bright spot in the ODSS finale event for the Hot Shot’s Secret’s sponsored Firepunk Diesel S-10 Pro Mod race truck. True to prediction made earlier in the year, this mighty S-10 not only has retained
Lucas Oil Promotes Dave Wonser to VP of Brand Development
Lucas Oil Products Inc. has announced the promotion of Dave Wonser as the new vice president of brand development. Wonser has been with Lucas Oil for close to 15 years, climbing the ranks with his dedication and commitment to his work. His experience with the company and expertise in the automotive and digital industry made
MAHLE Aftermarket Enters the Performance Piston Ring Market
MAHLE Performance rings are available through MAHLE Aftermarket Inc. and are now offered in a new performance package.
Lubrication Specialties Names Nikki Stoughton Director of Marketing
LSI President Brett Tennar recently announced the appointment of Nikki Stoughton as the company’s new director of marketing.
Cloyes to Feature New Brand and Products at AAPEX 2019
New products. New website. And a new logo. These company enhancements will be on display in the modernized Cloyes tradeshow booth during the Automotive Aftermarket Products Expo (AAPEX), November 5 – 7, 2019 at the Sands Expo in Las Vegas.
Cloyes to Highlight New Products at RUJAC 2019
New products from Cloyes, which include variable valve timing kits, an expanded line of timing belt kits and all-new high performance timing kits in Mexico, will be on display in stand #1150 during RUJAC 2019, August 28-30 at Expo Guadalajara in Guadalajara, Mexico.
Lucas Oil Enters Partnership with Next Level Sports Management
Next Level will work directly with Lucas Oil in a continued effort to bring attention to Lucas Oil’s products, broadcasting entities, and its involvement with professional racing, such as the Lucas Oil Off Road Racing Series.
Full Throttle Signs Cristy Lee as Brand Ambassador
Automotive maintenance chemicals brand Full Throttle Products has announced it signed MOTOR TREND TV host Cristy Lee as its brand ambassador.
Failure to Understand and Protect Your Brand’s Value Can Kill Business
CNC machining and 3D printing technologies have opened entire new worlds for parts manufacturers and engine builders alike. Modern machinery can seemingly make whatever part you can dream of with amazing specificity and repeatability. Sadly, others can and will use these same technologies to reverse engineer and copy your parts. The availability of these technologies
E3 Returns as Sponsor of NASCAR’s Pro Series & Pinty’s Series
E3 will return as Pole Award sponsor this year for all 13 NASCAR® Pinty’s Series (NPS) races and the NASCAR K&N Pro Series.
E3 and Don Schumacher Racing Renew Multi-Year Partnership
E3 Spark Plugs signed on as a sponsor initially with Don Schumacher Racing in 2016. The new contract has E3 and Don Schumacher Racing partnered for another three years.
New Normal of Business Requires New Ideas
No matter how great you are at building engines, you may not be nearly so confident in your ability to build your business.
NHRA Top Sportsman Don O’Neal Unveils New NGK/NTK Sponsored Car
NGK Spark Plugs USA, Inc., an OE leader in automotive ignition technology for both domestic and import vehicles, has announced that it has extended its relationship with NHRA Top Sportsman drag racer Don O’Neal.
Design Engineering, Inc. Appoints David Ramirez Vice President of Operations
Ramirez joined the company in May and has more than 30 years of experience in systems management, quality control, logistics, sales and marketing in addition to purchasing and operations.
Motovicity Unveils Facility Renovations to Improve Workplace Productivity
By investing in its personnel and the environment in which they hone their expertise, Motovicity aims to utilize globally recognized, proactive business practices to improve quality of service, employee retention and ultimately the internal spirit of its brand.
