Holley Appoints Chief Product Officer; Establishes Vertical Market Focus for Growth
Holley Inc.–the Bowling Green, Kentucky-based consumer platform for automotive performance enthusiasts–is implementing a new organizational design to capitalize on growth opportunities across the company’s full brand and business portfolio. The strategic realignment establishes seven distinct market segments, with the goal of strengthening the company’s ability to serve the classic vehicle market while also expanding its
Holley Focuses on Accelerating Growth with New Market Segment Orientation
Holley Inc. is implementing a new organizational design to capitalize on growth opportunities across the company’s full brand and business portfolio. The strategic realignment establishes seven distinct market segments, further strengthening the company’s ability to serve the classic vehicle market while also expanding its focus on aftermarket solutions for newer model vehicles. “We continue to
Holley Celebrates Record-Setting Season of Automotive Enthusiast Events
Consumer and customer engagement programs remain central to Holley’s ongoing business transformation.
Garrett Motion Adds Holley Performance as Official Performance Distributor for North America
Garrett Motion–the global differentiated technology provider–has announced an expanded distribution channel through a new agreement with Holley Performance. This strategic relationship will allow Garrett Motion to strengthen its presence to better serve the performance enthusiast’s needs, the company stated. “We are thrilled to welcome Holley Performance as an official performance distributor,” said Kari Bye of
Holley Sniper 2 EFI
No complex EFI conversions here, Holley has announced their new Sniper 2 EFI! Get your vehicle up and running in as little as four wires – battery, switched ignition, and RPM. Sniper is an ecosystem and is designed to support the needs of your build The only thing easier than the installation is the setup.
Holley Ford Coyote Ultra Lo-Ram & Hi-Ram Intake Manifolds
The Holley Hi-Ram and Ultra Lo-Ram are designed to fit stock bolt pattern OE heads found on the 2011-2023 Ford 5.0 Coyotes and related engine families, such as, Voodoo and Predators. These kits include fuel rails for use with OEM type fuel injectors and clips, mounting hardware, and O-ring gaskets. Offered in black and natural
Holley Gen III Hemi Swap Oil Pan
Mopar’s popular Gen III Hemi engines are ideal for swapping into many trucks since they are durable, reliable, and make great power. The factory oil pans on these engines usually don’t fit and hang too low for your swap. These new cast aluminum oil pans (Patent Pending) fit 1972-1993 Dodge D100/D150/W100/W150, 1987-2004 Dodge Dakota, 1974-1993
Holley Announces Tom Tomlinson Retires, Interim President and CEO
Holley—the platform for performance automotive enthusiasts based in Bowling Green, Kentucky—has announced President and CEO Tom Tomlinson has retired and resigned from the company’s board of directors. He has served as the president and CEO of Holley since 2009. Michelle Gloeckler, a current director, will serve as interim president and CEO while the board conducts a
Holley Gen-V Swap Oil Pan
GM’s new Gen-V LT direct injected engines are starting to find their way into a large variety of vehicles. They make great power, plus they’re very durable and reliable. Unfortunately, the factory oil pans don’t always fit or they hang too low for today’s hot rods. Holley’s LT Swap Engine Oil Pan is designed to
Reviewing Holley’s Terminator X EFI System
As part of our small block Ford build, we decided to use Holley’s Terminator X EFI system for plug and play Ford V8 engine control. Chris Wright of Pro Car Associates and Greg Jones of Engine Builder review all that the Terminator X offers and why Holley has been a leader in this product category.
Holley Announces 2023 Event Dates
Holley Performance Parts has revealed the dates for its popular high-performance race events, including an all-new gathering for LS enthusiasts in Texas. Holley is again bringing its LS Fest to the west for the Holley LS Fest West on April 28–30, at Las Vegas Motor Speedway in Las Vegas, Nevada. Holley will then return to Texas
Holley GM Gen-V LT Swap Oil Pan in Black Finish
GM’s new Gen V LT direct injected engines are starting to find their way into a large variety of vehicles. They make great power, plus they’re very durable and reliable. Unfortunately, the factory oil pans don’t always fit or they hang too low for today’s hot rods. Holley’s new LT Swap Engine Oil Pan is
