Direct Marketing’s Big Three
Just like an engine, there are a lot of moving parts when it comes to marketing, and postcard marketing, in particular, is no exception to that rule. There is a definite amount of strategic planning, skill, and coordination that goes into creating a perfect direct mail campaign, but if you get it right, it can propel
The Future of Cars Lies in Gasoline-Powered Technology, Says Edmunds.com
According to Edmunds.com, gasoline engine’s staying power isn’t necessarily a bad thing. “Gasoline’s talents and versatility make the internal combustion engine ajuggernaut that cannot be matched by any other power source,” says Edmunds.com Engineering Editor Jay Kavanagh. “Gasoline is cheap, abundant and packs more energy into a given volume than anything short of nuclear materials.
Why Do Mass Air Flow (MAF) Sensors Fail?
Drivers often notice sluggish performance,rough idling, poor acceleration or even stalling. There may also be a morefrequent need to refuel. Contamination could even occur as early as at every18,000-25,000 miles, depending on the vehicle model. For example, with small orcompact cars, the MAF sensor can clog quicker, as it is placed in a smallerengine bay
Hydraulic Lash Adjuster Noise on 1990-93 Mazda 1.6L DOHC
This condition may be caused by restricted oil flow throughthe hydraulic lash adjusters (HLAs). The noise is common after cold engine starts or when returning to idleafter highway driving speeds. To correct the noise condition, HLAs havebeen modified to increase oil circulation. If a customer complains ofHLA noise and the engine is within specified range,
PERA Fall Convention in Dallas to Include Tour of Cowboys Stadium
For the first time, PERA?will join with the Engine Builder’s Association (AERA) to hold an AERA?Tech and Skills Conference on September 18. The tabletop displays and tech seminars will be held at AER?Mfg.’s remanufacturing facility. The Conference will be held at the Westin Galleria Dallas Hotel. A limited number of rooms have been reserved in
Fire Prevention: How To Keep Your Shop in Business
In each of these cases, there was extensive damage to the buildings, inventory and equipment. Business was disrupted, customers inconvenienced and profits lost forever. According to statistics, some of these companies will never recover. They will either never reopen or will be out of business within five years. It is a fact that many businesses
Selecting the Correct Filter to Prevent Lean-Out and Pump Failure
Aeromotive recommends the filtration media to be used on the inlet side of a fuelpump be no smaller than 100-micron and must have an element surfacearea of 60 square inches or more. Any filter element not meeting thesecriteria may fail to flow the full volume of the pump being used,resulting in cavitation at the pump
Coolant Leak from Front Right Side of BMW M52TU Cylinder Head
Situation: Cylinder heads with a machining flaw (hair line crack) may have beeninstalled on M52TU engines in production on a limited number ofvehicles. The machining flaw (if present) is located in the front rightside of the cylinder head and will cause a coolant leak in the area ofcylinder 1 as shown in the illustration (Figure
8th Annual Rev’ved Up 4 Kids Charity Car Show To Benefit the Edelbrock Family Foundation
On Saturday, May 4th, 2013, Edelbrock will once again be opening the doors of their corporate headquarters and manufacturing facility to the public for free shop tours. Participants will partake in a guided tour of the research and development, manufacturing and quality control departments. This is a unique opportunity for automotive enthusiasts to see what
Oliver Racing Parts Names Ted Keating VP of Business Development, Sales
Keating will be responsible for growing Oliver’s business at a time when the company has made significant infrastructure upgrades in order to expand its product lineup of aftermarket racing parts, including high-performance connecting rods. He begins his duties at Oliver on May 1. “Ted has a proven track record of growing a high-performance parts business
Gaining Performance from Ignition Timing
The cool thing about ignition timing is you can usually get a considerable performance increase for little or no money. But, some time and effort will be required. Let’s start with a simple explanation of why we need spark advance and how much of it we want. First – When you hook up the timing
Sixteen-Year-Old Dirt Late Model Driver From Illinois Wins $50,000 ‘Search for a Champion’ Grand Prize
Bobby Pierce, a 16-year-old high school student who also is one of the nation’s top DirtLate Model drivers, is the $50,000 grand prize winner in the “Search for a Champion” racing sponsorship contest from Federal-Mogul’sChampion Spark Plug brand. A sophomore at Oakwood (Ill.) High School, Pierce was one of 15 finalists selected from hundreds of
NASCAR Commemorates Edelbrock’s 75th Anniversary
Based in Torrance, Calif., 2013 marks Edelbrock’s 75th anniversary as a manufacturer of U.S.-made engine manifolds. Not only has Edelbrock enjoyed a long history as a performance automotive industry leader, but the company has also been a NASCAR sponsor since 1973. The company also recently announced that it will be giving away an anniversary edition
Elgin Industries Receives Platinum Supplier Award from GM Customer Care and Aftersales
Elgin Industries, a U.S.-based manufacturer of engine and chassis components, recently received the Platinum Supplier Status award for Outstanding On-Time Shipping Performance from General Motors Customer Care and Aftersales. Elgin’s ultra-modern, fully integrated manufacturing complex has earned a broad range of quality awards and certifications from leading customers in the automotive commercial vehicle markets. “GM’s
Bearing Clearances
Is it better to build an engine with tighter bearing clearances and run it on low viscosity synthetic motor oil, or is it better to build an engine with more traditional or even looser bearing clearances and use heavier viscosity oil? Tight bearing clearances and relatively thin synthetic multi-viscosity motor oils work well in many
Tuning In To The EFI Market
There are many variables that need to be calculated and calibrated when it comes to electronic fuel injection (EFI), but simple fuel flow is just the beginning. EFI goes far beyond a replacement for a carburetor, and the electronic part of the equation is where these systems seem so complicated. Many EFI systems give you
Direct Marketing
Just like an engine, there are a lot of moving parts when it comes to marketing, and postcard marketing, in particular, is no exception to that rule. There is a definite amount of strategic planning, skill, and coordination that goes into creating a perfect direct mail campaign, but if you get it right, it can
Elgin Industries Earns John Deere ‘Partner-level Supplier’ Recognition
The Elgin, Ill.-based company was selected for the honor in recognition of its dedication to providing products and service of outstanding quality as well as its commitment to continuous improvement. Company employees accepted the recognition during formal ceremonies held March 5, 2013. Elgin is a supplier of internal engine components to John Deere’s operations in
Steel Compression Rings with Reduced Radial Wall Thickness
MAHLE Clevite Inc. is in the process of transitioning its ring sets from a grey cast iron top rings to a carbon steel top rings. They say the advantages include 35% more strength, 30% less weight and double the resistance to side wear which is a common problem on late-model engines. The net result is
2013 Edition Of APRA’s BuyReman Remanufacturing Marketplace Now Available
Taking advantage of feedback from extensive market research, the latest edition of the BuyReman Remanufacturing Marketplace has been completely redesigned to help users locate products and suppliers more quickly and efficiently, APRA says. The site layout has been designed to be more user-friendly and the search engine has been enhanced to return more robust search