OEM Confusion Spells Success For the Engine Builder - Engine Builder Magazine

OEM Confusion Spells Success For the Engine Builder

Gannounced last month they are closing plants and shuttering several others. The direction they cite is that they are moving away from sedans and will shift volumes towards SUVs and trucks. Ford announced many months ago they are only going to produce the Focus and the Mustang for car production. FCA is killing other sedans in their fleet also. Everyone states that we the consumer desire SUVs and trucks.

I spent 28.5 years at Ford Motor Co. and had the opportunity to watch these trends several times during that period. In the late-’70s we did not have the correct product mix and suffered greatly until we could get the then new Escort to market. Both GM and Chrysler have suffered the same peril at different times also. The problem is that producing automobiles is a capital intense business and lead times to switch model direction are slow, expensive initiatives.

This is what concerns me with the recent announcements.Today, everyone says they want trucks and SUVs. They say they like the utility and many say they like sitting up high. It makes me laugh. They like sitting up high. I suppose if this trend continues we will all be driving around in Class 8 SUVs. How are all the soccer moms going to get up in those cabs?

Then there is the pick-up phenomenon. Have you looked around on the road lately? It seems that every other vehicle is a pick up. I am as guilty as the next guy. We have a new F-150 in the driveway too. My wife really wanted it and so of course now we have one, but why? It is so convenient when we need it. How often is that really? It is just as convenient to go get one at Lowes for $19.95 the six times a year we really need it. Luckily, we have the EcoBoost model and it gets reasonable mileage. Most owners brag about their Hemi, Triton or Duramax diesel V8s. Ours just creates incredible amounts of performance using F1 racing technologies and high rpms. Not what we would usually think of for how a truck operates. Just what is going to happen when we get a little blip in the oil supply and fuel costs go above $4.00 again?

Please do not misunderstand me. I love big, powerful vehicles as much as the next guy. But I also remember the sting of having the wrong vehicle mix. CAFE (Corporate Average Fuel Economy) is a real thing, and eventually, we the consumer will have to pay the piper. In the meantime, these technology-laden vehicles that make goo gobs of power from small displacement will most certainly not have the long-term durability of the good old gas guzzlers. More rebuilds for all of us, right?

So now that I think of it, I guess that part of it is not all bad. You and I will probably benefit from all this. That is the beauty of our business. No matter what is going on around us, engines still need maintenance and repairs. All that eventually requires a rebuild or machining and the last time I checked, that’s what we do.

Happy 2019.

You May Also Like

HP Academy Teaches EFI Online

The HP Academy was started to fulfill the need for some sort of formal training for EFI tuning. Two New Zealanders, Andre Simon and Ben Silcock, founded HPA in 2010.

With the ongoing COVID-19 situation, classrooms, as we know them, are not in session. You can’t physically distance in a small class in real life, but you can online. Virtual learning is now the new norm across the country. The racing industry is getting a leg up thanks to one school that is dedicated to online education. 

Utilizing Instagram

“When we started, we had no business at all… that’s when I started using Instagram,” Yaghoubian says. “Back then I didn’t know a lot about social media, but it works for business really well, and especially the automotive industry on Instagram.”

Higher Revving Education

We’ve all seen the ads in magazines and online for schools, classes and seminars on tuning an ever-increasing number of engines and even transmissions in today’s cars and trucks. The better ones will include the use of a chassis dyno to show real-time results of the step-by-step methods they teach.

Chassis vs Engine Dyno

We spoke with a couple shops that utilize both dyno types to get their take on the advantages, disadvantages and reasons to have one over the other or both.

Tradeshow Season

While the rest of the world tends to slow down in the fourth quarter, our industry is starting to rev up. That’s because it’s tradeshow season, and the excitement for next year is always palpable!

Other Posts

Record Number of Manufacturers for 2024 WEC Entry List

The 2024 FIA World Endurance Championship (WEC) will feature a record-breaking 14 manufacturers across its Hypercar and LMGT3 classes. Related Articles – Kingdon Drags Joins IHRA – Mahle Appoints Brent Fletcher Head of North America Aftermarket Regional Sales – NASCAR to Launch In-Season Tournament in 2025 Manufacturers competing in WEC next year include Alpine, Aston

VP Racing Names Steve Ward Director of Marketing

VP Racing Fuels—the provider of racing and performance fuels, lubricants, additives and branded retail based in San Antonio, Texas—has announced Steve Ward as director of Marketing.  Related Articles – Ned Walliser Elected WPI Board President – SCCA Event Schedule Now Available – Lauri Eberhart Named CEO at Friends of Laguna Seca “With over 30 years

Lubrication Specialities Hires Bud Prenatt as Director of Marketing

Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret™, the fastest growing performance lubricant brand in the USA, announces the addition of Bud Prenatt to the company’s marketing team. Prenatt, a highly experienced product marketing leader in the heavy-duty transportation industry, joined LSI in February 2023.  Related Articles – Full Pull’s 2024 Streaming Schedule – 2025

Mickey Thompson Names Heather Tausch as Senior Director, Marketing

Mickey Thompson Tires & Wheels—the Stow, Ohio-based manufacturer of truck, street, and drag tires and wheels—has promoted Heather Tausch to senior director of Marketing. She was formerly director of Product Management. Related Articles – Liqui Moly Sponsors World’s Largest Porsche 356 Gathering – Sick Week Wins USA Today’s Readers’ Choice for Best Motorsports Race –